A Pro Designer Shares the Psychology of Font Choices [Infographic]

by 35 07/05/2013

Did you ever think that the font type you choose for your logo could say something about you and your business?

Or that it could convey your message in a certain light?

Today’s infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel.

You should take careful consideration when choosing a logo font. As you may already know, people have certain feelings, emotions, and associations when they see certain colors. What you may not realize is that they have a similar response to typefaces and fonts.

So, for example, if you want to portray that your business is traditional or respectable, you might want to consider a serif typeface. If you want to people to see your business as stable or modern, you should lean towards a sans serif typeface.

Looking even deeper into typefaces, particular fonts convey unique things.

For instance, the modern font…


The sans serif font…


If you want people to feel that your business is reliable…


Read on to find out which fonts you should be using for your business logo to pull the right emotions from your audience.

A little font change can go a long way


As examples of different emotions, consider these brands and their typeface choice.



Cadillac’s use of script font embodies their motto of elegance and sophistication.



Disney know’s how to please, and their selection of a display font has proven to become one of the most recognizable and boldest logo’s in the World.



Simple but respectable. Google is the benchmark for stability and reliability for many of us. Its serif font has a calming influence.



It’s not surprising that hulu decided to go with something bold and untested with their logo typeface. Hulu’s logo has the progressive edge that it needs to capture the attention of users.

Sans Serif


When you’re the online social medium platform that sets the standard for professionalism, it’s easy to understand the logic behind LinkedIn’s font choice. This sans serif font is clean and business-like, suggesting LinkedIn will help you complete your business objectives.

Further reading

For more examples, check out these font combinations.

Need help finding the right font for your brand? Here’s how in 5 steps.

Now you…

What’s the ultimate determining factor when you choose a typeface for your brand and business?


Teddy Hunt is a freelance content writer with a focus on technology. When not behind a computer, Teddy spends the majority of his free time outdoors and resides in Tampa, Florida. Follow him on Twitter

Get our Daily Newsletter

Get conversion optimization, design and copywriting articles delivered to your inbox FREE



Ted, thank you for useful post.
Can I use the mentioned above fonts for designing landing pages in titles, subtitles, text?

July 5, 2013 Reply

    Teddy Hunt

    Hi Cyril,

    Sure! These days, I think it’s important to experiment with different fonts. Just make sure it’s something that you would like to associate your brand with.

    July 5, 2013 Reply

Taylor Dean

thanks for the informations. very usefu tips.

July 18, 2013 Reply

Uris McKay

I did not give font choices much thought. Thank you for the very helpful info.

November 29, 2013 Reply

nulled script

thank for this information, i’m looking for a font type that like handwriting to make logo font, e.x : homemade apple font but more beautiful.

February 5, 2014 Reply

Ana DeShields

This is great information. Thank you! Ana DeShields

March 7, 2014 Reply

Michael Freitas

Hi Ted good article. What font is The Daily Egg using for their headlines and for this text “A little font change can go a long way”. Looks like a good infographic font. Thanks.

March 26, 2014 Reply


Ted… thank you for sharing some great wisdom in your posts
much gratitude

March 27, 2014 Reply


I am a web designer/developer and I am really eager to design a meaningful logo for myself based on my initials. This article helped me understand what I am trying to achieve.
Thank you. :)

November 5, 2014 Reply

    Neil Patel

    Reyven, glad we could help. Please let us know if you need help with anything else.

    November 5, 2014 Reply

Anouk van der Pas

Hi Ted! Your post is very useful. Do you have any idea whether that infographic is based on a real survey or not? And if so, do you know where I can find more information about the survey? Thank you!

February 22, 2015 Reply


hi! thank you guys this was so useful to my project that i am busy with right now. keep on doing good work.

March 2, 2015 Reply


What is the font used for the heading of the infographic?

March 18, 2015 Reply


Hiya was just wondering, Im using the image with the infographics, and I need to reference it.. How should I do that? Thanks

March 24, 2015 Reply

    Kathryn Aragon

    Thanks for asking, Juanis. List Crazy Egg as the source, and link to the page of that article.

    March 24, 2015 Reply

Ed Vega

Hi this infographic is so useful I’m wondering if would you allow me to use it for my blog and give you a back link to this please…

May 6, 2015 Reply

    Kathryn Aragon

    Yes, Ed. Link back to this page, and you have my permission.

    May 7, 2015 Reply

      Ed Vega

      thanks for the quick response yes Il give a link to this web site thanks again

      I am From the philippines and we love you

      May 11, 2015 Reply

Ed Vega

take a look at my blog inspired by this blog EGManila.blogspot.com
thanks also for giving me permission to use alot of this blog to my blog I Hope I’ve done it Right…

again thanks for Permission!

May 14, 2015 Reply

Leave comment

Some HTML allowed

Get conversion optimization & A/B testing articles FREE >>>