A Pro Designer Shares the Psychology of Font Choices [Infographic]

Did you ever think that the font type you choose for your logo could say something about you and your business?

Or that it could convey your message in a certain light?

Today’s infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel.

You should take careful consideration when choosing a logo font. As you may already know, people have certain feelings, emotions, and associations when they see certain colors. What you may not realize is that they have a similar response to typefaces and fonts.

So, for example, if you want to portray that your business is traditional or respectable, you might want to consider a serif typeface. If you want to people to see your business as stable or modern, you should lean towards a sans serif typeface.

Looking even deeper into typefaces, particular fonts convey unique things.

For instance, the modern font…


The sans serif font…


If you want people to feel that your business is reliable…


Read on to find out which fonts you should be using for your business logo to pull the right emotions from your audience.

A little font change can go a long way


As examples of different emotions, consider these brands and their typeface choice.



Cadillac’s use of script font embodies their motto of elegance and sophistication.



Disney know’s how to please, and their selection of a display font has proven to become one of the most recognizable and boldest logo’s in the World.



Simple but respectable. Google is the benchmark for stability and reliability for many of us. Its serif font has a calming influence.



It’s not surprising that hulu decided to go with something bold and untested with their logo typeface. Hulu’s logo has the progressive edge that it needs to capture the attention of users.

Sans Serif


When you’re the online social medium platform that sets the standard for professionalism, it’s easy to understand the logic behind LinkedIn’s font choice. This sans serif font is clean and business-like, suggesting LinkedIn will help you complete your business objectives.

Further reading

For more examples, check out these font combinations.

Need help finding the right font for your brand? Here’s how in 5 steps.

Now you…

What’s the ultimate determining factor when you choose a typeface for your brand and business?


Teddy Hunt is a freelance content writer with a focus on technology. When not behind a computer, Teddy spends the majority of his free time outdoors and resides in Tampa, Florida. Follow him on Twitter


  1. Ted, thank you for useful post.
    Can I use the mentioned above fonts for designing landing pages in titles, subtitles, text?

    • Teddy Hunt says:

      Hi Cyril,

      Sure! These days, I think it’s important to experiment with different fonts. Just make sure it’s something that you would like to associate your brand with.

  2. thanks for the informations. very usefu tips.

  3. Uris McKay says:

    I did not give font choices much thought. Thank you for the very helpful info.

  4. thank for this information, i’m looking for a font type that like handwriting to make logo font, e.x : homemade apple font but more beautiful.

  5. This is great information. Thank you! Ana DeShields

  6. Michael Freitas says:

    Hi Ted good article. What font is The Daily Egg using for their headlines and for this text “A little font change can go a long way”. Looks like a good infographic font. Thanks.

  7. Ted… thank you for sharing some great wisdom in your posts
    much gratitude

  8. I am a web designer/developer and I am really eager to design a meaningful logo for myself based on my initials. This article helped me understand what I am trying to achieve.
    Thank you. :)

  9. Anouk van der Pas says:

    Hi Ted! Your post is very useful. Do you have any idea whether that infographic is based on a real survey or not? And if so, do you know where I can find more information about the survey? Thank you!

  10. hi! thank you guys this was so useful to my project that i am busy with right now. keep on doing good work.

  11. What is the font used for the heading of the infographic?

  12. Hiya was just wondering, Im using the image with the infographics, and I need to reference it.. How should I do that? Thanks

  13. Hi this infographic is so useful I’m wondering if would you allow me to use it for my blog and give you a back link to this please…

  14. take a look at my blog inspired by this blog EGManila.blogspot.com
    thanks also for giving me permission to use alot of this blog to my blog I Hope I’ve done it Right…

    again thanks for Permission!

  15. type has a long history in design and to date their are lots of them.type as it is just like colour has impact on the audience and tells a lot about the user.thanks for the article.

  16. i had never thought about the psychology behind the selection of fonts… im just amazed at how much information is out there on this. very interesting article.


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