IFTTT: Your Recipe for a Simpler Marketing Task List


IFTTT is more than just a strange collection of letters; it’s a powerful tool for marketers. The acronym stands for If This, Then That —  and it’s a site that provides a way to automate a range of online functions. Automation sometimes gets a bad rap, but it can be a good thing, especially if […]

Paving the Path to Sales: The Conversion Funnel Explored

conversion funnel

As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a close look at this concept? When users visit your website, they may not  be ready to make an immediate purchase. That’s why your job exists as a marketer —  you […]

5 Landing Page Lessons from Top PPC Advertisers To Help You Crush the Competition

thumbs up

If you’re paying for AdWords clicks in competitive markets, you gotta have you’re act together. And, that doesn’t just mean optimizing your keywords, ad copy, targeting, etc. in AdWords. It means having a landing page that converts at a level that leaves your competitors in the dust. So when you see advertisers consistently bidding for […]

“Say What!?” Why WHAT You Say In Your Sales Copy Matters More Than HOW You Say It

what you say matters

When it comes to writing effective sales copy — the kind that moves people to action — knowing what to say is far more important than how you say it. Far too many copywriters and marketers spend the bulk of their time obsessing over choosing the perfect words, checking their grammar, and revising countless drafts, […]

6 Tantalizing Techniques for Writing Seductive Sales Copy

seductive sales copy

It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get the launch prepared. A new brochure has been designed and a web page is almost ready to be published. And now we only have to write the product description. It’s […]

Understanding The User Experience

user experience

User experience. Not a new concept. Yet, it seems that all of us have our own ideas about it. Based on definitions I compile from a Google search, UX describes the individual perception, thoughts, and responses with respect to a product, system, or service. It’s how we feel and think about, and how we perceive […]

Customer Engagement Tactics That Go Beyond Tweets & Shares

diamond rings of different colors

Looking for a quick solution to customer engagement? Maybe you’ve bought into content marketing and social media for just that reason. But it’s important to realize that simply posting articles and tweets isn’t enough. Content marketing needs more than great writing to yield results.  As much as you focus on blogging, producing videos, and publishing […]

Direct Response Versus Branding: How to Write No-Hype Copy that Sells


I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing, and synergistic. During a business meeting, someone told me to “birddog that information” and I almost collapsed. (On a side note, if you’ve been on-boarded or parachuted into a new […]

Perception Is Reality, and Other Marketing Truisms

marketing automation

Recently, I changed up The Daily Egg’s newsletter, taking it from daily to weekly. To some that may look like an arbitrary decision based on personal choice. To others it may appear to be a reaction to a few complainers. But random as it may look, there’s actually a lot of thought that goes into […]