IFTTT: Your Recipe for a Simpler Marketing Task List

IFTTT is more than just a strange collection of letters; it’s a powerful tool for marketers....

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Paving the Path to Sales: The Conversion Funnel Explore...

As a marketer, you’ve likely heard the term conversion funnel to describe your...

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5 Landing Page Lessons from Top PPC Advertisers To Help...

If you’re paying for AdWords clicks in competitive markets, you gotta have you’re act together....

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“Say What!?” Why WHAT You Say In Your Sales Copy Ma...

When it comes to writing effective sales copy — the kind that moves people to action — knowing...

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6 Tantalizing Techniques for Writing Seductive Sales Co...

It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product...

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Understanding The User Experience

User experience. Not a new concept. Yet, it seems that all of us have our own ideas about it. Based...

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Customer Engagement Tactics That Go Beyond Tweets &...

Looking for a quick solution to customer engagement? Maybe you’ve bought into content...

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Direct Response Versus Branding: How to Write No-Hype C...

I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I...

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Perception Is Reality, and Other Marketing Truisms

Recently, I changed up The Daily Egg’s newsletter, taking it from daily to weekly. To some that...

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