June’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting
Hopefully, you’re reading this roundup pool-side with a delicious pina colada in hand. What better way to brighten your summer day than great content from amazing marketers?
Here are (in this marketer’s opinion) June’s best conversion, analytics, and copywriting articles.
1. 5 Landing Page Strategies Your Competition Hasn’t Thought of…Yet
Post by Tommy Walker via Unbounce
If you want to capture new business, you need to stand apart from the crowd. That means breaking your visitors ‘guessing mechanisms’ with unexpected conversion strategies that include video, first log-on welcome pages, resource pages, ‘coming from’ landing pages.
2. 3 Steps to Improve Conversions on Your Website
Post by Kathryn Aragon
Customer connections are key to successful marketing. Define your purpose, figure out your visitors’ purpose, and merge your two objectives. That’s how you build an instand bond.
3. 4 Ways to Maximize Conversions with Multi-Page Testing
Post by Francis Teo via Optimizely
Use a multi-page test to test a new website design or improve your conversion funnel. Be careful, though, to provide a consistent user experience during the test. Here’s how.
4. How to Write High-Converting Sign-Up Form Copy
Post by Michael Aagaard via ContentVerve
Your sign-up form has a direct impact on your conversions. Make the process as easy as possible for your users, and give them a good reason to sign-up. Relevance and value count.
5. Measuring Success in a Multi-Device World
Post by Google Analytics Blog
Website owners need to effectively capture traffic across platforms from desktop to tablets and mobile. Here is a best-practices webinar to help you get the most from your Google Analytics account.
6. How Data Brokers Track Consumers
Post by Linda Bustos via GetElastic
Data brokers are companies that maintain massive databases of consumers and their behaviors. This infographic provides an inside look at this information gold mine.
7. Is Your Site Ready for Google’s New Mobile Optimization Requirements?
Post by Justin Spencer via AnalyticsPros
Google is updating their search algorithm to favorite sites with a rich mobile experience, which means that if your site suffers from these common mobile problems, you need to make some important changes.
8. Obsess About Real Business Profitability
Post by Avinash Kaushik via Occam’s Razor
Here’s how to identify real business profitability points from your hoards of data.
9. Game-Changing Sales Wisdom from Top Business Leaders
Post by Speak2Leads
Rock your sales copy to more effectively reach prospects and customers on a human-to-human level. While this post is about selling, it’s very-much relevant to your copywriting and communications team.
10. How to Build an Audience that Builds Your Business
Post by Brian Clark via Copyblogger
There was a time where brands could get away with relying on television, radio, and newsletter mailings to generate business. Today your most valuable brand-building asset will be your audience.
11. No One Cares About Your Display Ads (and How to Fix It)
Post by Chris Kilbourn via TOFU Marketing
Copywriters are well-aware that PPC advertising is tough. Here’s how to tweak the ad itself to gain some much-needed visibility.
12. Creating Content: How Much Is Too Much?
Post by Jason Miller via Content Marketing Institute
Quality trumps quantity. Stop dwelling over how much you’re writing, and instead, focus on writing the most awesome content possible. Is your content igniting conversations, facilitating relationships, and sparking business?
You pick #13. What was your favorite conversion, analytics, or copywriting read this month?