June’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

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Hopefully, you’re reading this roundup pool-side with a delicious pina colada in hand. What better way to brighten your summer day than great content from amazing marketers? Here are (in this marketer’s opinion) June’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. 5 Landing Page Strategies Your Competition Hasn’t Thought of…Yet Post by Tommy Walker […]

5 Tips to Boost the Credibility of Your Sales Messages and Sell More

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It’s tricky. Why would people believe your sales messages? You’re just trying to sell them something, aren’t you? You use social proof to show your popularity. You display security badges to tell web visitors you can be trusted with their credit card details. Maybe you even use quotes from authoritative figures to vouch for your […]

Design + Copy: The Sum Is Greater Than the Parts

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Sometimes the sum is greater than the parts. This is one of those times. Yes, good copy and a driving message are important to conversions. But your website’s design can make or break that copy. People are visual, and knowing that, you can tap into some powerful techniques that combine a strong message with aesthetics […]

Create Loyal Customers and Raving Fans With Just Your Website

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How do you turn casual browsers into loyal customers who rave about you to their social circles? You might be surprised to hear it starts with your first encounter. Assuming that first encounter is your website, you need web pages that capture your visitor’s attention, build relationships, and generate the “know-like-trust” factor that everyone’s talking […]

10 Easy Ways to Get More Retweets

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Twitter offers a great way to extend your influence online: the retweet. When used wisely, retweets often lead to more influence, more followers, and more web traffics. According to Statistic Brain, there are over 550 million active Twitter users as of April 2013, 58 million new tweets daily, and 135,000 new Twitter users every day. […]

Landing Page Strategies that Serve Up Delicious Results

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Landing pages are mission-critical to your marketing strategy. You can drive all the traffic in the world, but if you’re failing to make that momentary connection, you’re throwing your branding dollars out the window. Do your high bounce rates bring you to tears? Do you feel like you’re flushing your web traffic down the toilet? […]

On Image Overload? Try These 4 Easy Steps to Create Social Media Graphics

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We all know the favorite social media networks can be a time suck if we aren’t careful, but add to it the creation of unique content and custom images and even the best social media manager might end up with a spinning head. There’s a time and place for games and chats with friends, but […]

How to Make Effective Calls to Action in Every Channel

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You’ve heard it before. No communication should ever leave your office without a call to action. Every page… every email… even your Facebook posts… need one. What does that mean? It means you need a game plan that details the path customers should take as they move through your funnel. You need to be crystal […]

Finding Photos Online: The Who, What, Where, and Why

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By now, most companies have figured out the benefit of having a blog as part of a company website, and being able to add images to your blog posts is a no-brainer. Unfortunately, many companies are still hazy about how photos work when you put them into blog posts. At times, it just seems easier […]