15 Color Palettes from Top Financial Websites

color

In design, color is as important as words for conveying your brand’s style and personality. But there’s more to choosing a color palette than simply picking your favorites or trying to stand out from the competition. Consumers have different expectations for different industries. Sway too far off that beaten path, and you may lose people […]

How To Write Cool Copy For Unsexy Stuff

company blogs

Are you writing or curating content for a company with a seemingly unsexy product or service? Trust me, you’re not alone. Most writers don’t work for Vogue, Apple, or Ferrari, and we’re faced with writing copy, blog posts, and other material for less than sexy stuff. Fortunately, there are tons of ways to use words […]

Everything You Need to Know to Promote Your Business with Facebook Offers

facebook

You’ve likely seen Facebook Offers pop up in your news feed from major businesses offering various discounts and coupons for their products. What you may not have realized is that Facebook Offers aren’t just available to major brands — you can use them whether you’re selling a product or not. Interested? Here is everything you […]

3 Ways To Double Your Email Open Rates

email marketing

Over the past 4 posts, we’ve covered a lot, including… Topic #1: Email Marketing:  What’s Working Today Topic #2: A Review Of The Best Email Tools And Who Should Use Them Topic #3: The Importance Of Email Frequency Topic #4: The 5-Step System For A Perfect Autoresponder I hope you’ve been enjoying the articles. And […]

How to Optimize Registration Forms [Infographic]

home pages that hit the mark

When it comes to opt-in forms, the shorter and simpler, the better. The more time it takes for people to fill a form out, the fewer responses you’ll get. So it’s important to pare down the information you consider critical. What information is critical? Check out this infographic to learn the latest research. How to […]

The 5-Step System For A Perfect Autoresponder

Email marketing consistency

Welcome back to another article in this series on email marketing. So far we’ve covered… 1) Email Marketing: What’s Working Today 2) Which Email Marketing Service Is Right For You? 3) The Cold Hard Truth About Email Frequency In the last article, we discussed the different between autoresponders and broadcast emails. In today’s article, we’ll […]

10 Examples and 3 Tools: How to Win with New Rules for Facebook Timeline Covers

timeline

Remember all of the rules and restrictions that came along with the new Facebook Timeline covers? You couldn’t include anything in your Timeline cover photo related to pricing, contact information, calls to action, or even encourage people to like your page. Scrap that. Now, the guidelines for your cover photos state that it must be […]

The Marketer’s Guide to Leveraging the Know-Factor in Your Sales Copy

social-bookmarking-web-designers

They say your prospects need to know, like, and trust you before they’ll buy. Most marketers pay attention to trust-building strategies. After all, direct response puts a lot of emphasis on proofs. But how do you help people know you? Let’s be honest. In digital marketing, your visitors only know what you tell them. So […]

Improve Your User Experience with This Simple Design Trick

green wave

Looking for a simple way to enhance user experience on your website? It’s as simple as adding white space. White space refers to the empty space between paragraphs, pictures, buttons, icons and other items on your web page. In web design, it’s one of the many areas that can affect customer perception and their subsequent […]