Everything You Need to Know to Promote Your Business with Facebook Offers

by 11 04/15/2013

You’ve likely seen Facebook Offers pop up in your news feed from major businesses offering various discounts and coupons for their products.

What you may not have realized is that Facebook Offers aren’t just available to major brands — you can use them whether you’re selling a product or not.

Interested? Here is everything you need to know about Facebook Offers.

Ways to Use Facebook Offers

Facebook Offers are great for entrepreneurs, small businesses, local businesses, and corporations. Here are a few of the offers I have seen so far.

Amazon

Essentially it’s 20% off of a $25 purchase, but somehow it sounds better to get a free $5 that you can apply to anything, anytime.

Sports Authority

The wording on this offer lets fans know it’s valuable! (Who doesn’t want an “exclusive” offer?)

Rosetta Stone

Use an offer like this one to direct customers to your more expensive or featured products.

Digital Marketer

Click on this and you’re directed to an opt-in page. This is a great way to market free content to build your mailing list.

Amy Porterfield

Hosting an event? Use Facebook Offers to find out how many people want to come to your event and drive them to an opt-in page for registration.

The Blog Squad

You can even promote your other social media channels. Like the Blog Squad does here, you can draw attention to your Google+ Hangouts.

As you can see from these examples, you don’t have to have a retail product in order to create an offer. Facebook Offers can be used to:

  • Build your mailing list.
  • Draw attention to free events.
  • Even help you build more authority and recognition across Facebook.

It works for anyone who has at least 100 likes on their Facebook page.

How to set up a Facebook Offer

Setting up a Facebook Offer is simple.

First, go to your Facebook page and, in the status update box, choose Offer. Then choose to create an “In Store,” “Online,” or hybrid (“In Store & Online”) offer.

Depending on whether your offer is in-store online or online, you can create your offer in just three or four steps.

1. Enter a website address and optional coupon code (for online offers).

2. Add a thumbnail image and a 90-character description.

facebook-offers-setup

3. Configure the following specific options for your Facebook offer if applicable.

  • Limit the number of people who can claim your offer by setting the offer’s expiration date. Scarcity is a great tactic to encourage more people to claim your offer and use it immediately.
  • Add a 12- to 13-digit bar code for in-store offers that need to be printed out and scanned at a register.
  • Add Terms and Conditions to your offer to add additional details about your offer and make sure everyone knows what they are getting (and can’t argue about it later).

4. Preview your offer. Facebook sends it directly to your email so you you can see what it will look like live and make any changes you think are necessary.

facebook-offer-preview

5. Set your budget based on the number of people you would like to reach. This varies based on the number of fans you have. As an example, my budget options for a page with 2,000 fans ranges from $40 (to reach up to 7,800 people) to $400 (to reach up to 65,000 people).

facebook-offers-budget

Alternatively, you can choose to promote your Facebook offer using Promoted Posts and Sponsored Stories. Your offer will not be displayed until you choose a Facebook advertising option.

More Ways to Promote Your Facebook Offers

Use the following strategies to make sure your offer gets the most exposure possible.

  • Pin your offer to the top of your Facebook page by hovering over your Facebook Offer update, clicking on the edit icon, and selecting Pin to Top. You can also highlight it by clicking on the star icon which will stretch it across both columns of your Timeline.

Facebook pin to top

  • Share the direct link to your Facebook Offer to your mailing list, Twitter, LinkedIn, and Google+ audience. This can also help you increase likes for your page.
  • Share your page’s Facebook Offer on your personal profile if you don’t mind sharing it with your friends.
  • Encourage engagement with comments, likes, and shares. The more popular your Facebook Offer is, the more likely it will show up in the newsfeed.

Where You Can Learn More About Facebook Offers

Facebook’s Help Center has two areas that covers Facebook Offers. You can learn about how Facebook Offers works for users and how it works for admins of business pages.

Have you used Facebook Offers for your business? What results did you see? Please share in the comments!

About 

Kristi Hines is a freelance blogger, ghostwriter, and social media enthusiast. Her blog Kikolani covers blog marketing and blogging tips for personal, professional, and business bloggers.

Get our Daily Newsletter

Get conversion optimization, design and copywriting articles delivered to your inbox FREE

11 COMMENTS

Domen

Great article, thanks!

I have one question:

How do I promote Facebook Offers to our Fans only… can’t seem to find an option…

Cheers,
Domen

April 16, 2013 Reply

Sam Taha

Facebook Offers is a powerful tool for both online and local merchants. Effectively reaching these social users and using the social network to create buzz about your products and offers takes some skill. ShopZooky is one way to leverage Facebook Offers more effecitvely. It let’s merchants target local Facebook shoppers in addition to the wider Facebook community that might LIKE your merchant page. ShopZooky is a mobile and web app that lets local Facebook shoppers search and share Facebook Offers.

April 23, 2013 Reply

Latha

I do not see this option on my facebook page. Has this been removed. I tried via ads manager and did not see an option there as well. How can I create an offer?

July 29, 2013 Reply

Jef Menguin

Thank you for sharing this tutorial. You are a big help.

October 25, 2013 Reply

carlo

for example you are into mobile apps and you wanted to promote 30% Off using that service, I wonder how applicable it is to use Facebook Offers

November 13, 2013 Reply

bharathi.b

thanks for your valuable posting, it was very informative. i am working in Erp in Chennai

April 1, 2014 Reply

Ken Glick (EEI)

A lot has changed with Facebook advertising in the past year. Is the content above still relevant because I haven’t been able to find the “status update box” on our company’s Facebook page. What am I missing?

April 23, 2014 Reply

    Kathryn Aragon

    Hi Ken. She’s talking about the box where you post a comment. At the top of the box is an option to create an offer/event. Hope that helps.

    April 23, 2014 Reply

lilia vanini

Great article for people like me who are starting to market products and make promotions, I will definily will try facebook offers, we are moving to Italy in the next months and I need to sell everything I have in store!
Thank you for the idea!
Lilia

June 30, 2014 Reply

    Neil Patel

    Lilia, glad I could help. Thanks for the feedback :)

    July 1, 2014 Reply

    Neil Patel

    Lilia, glad we could help. Looking forward to hearing more from you :)

    July 3, 2014 Reply


Leave comment

Some HTML allowed

Get conversion optimization & A/B testing articles FREE >>>