How to Optimize Registration Forms [Infographic]

When it comes to opt-in forms, the shorter and simpler, the better.

The more time it takes for people to fill a form out, the fewer responses you’ll get. So it’s important to pare down the information you consider critical.

What information is critical? Check out this infographic to learn the latest research.

How to Optimize Registration Forms

How to optimize registration forms?
Sample Forms

My top 5 take-aways

Today’s infographic shares lots of great statistics. But if you’re in a hurry, here are five important take-aways:

  1. 86% of visitors click off your form if it’s too long. So only ask for information you absolutely need — in most cases, a name and email address.
  2. 77% of users prefer to opt in with their Facebook or Twitter IDs.
  3. You’ll get the highest level of conversion if you keep forms to only two or three fields.
  4. You’ll get a 24% lift in responses if you put the form on the right side of the page. (Go figure.)
  5. Autofilling the fields ensures people enter data in all fields. It also lowers the likelihood that they’ll give you bogus information.

A few more tips from the Daily Egg

1. Keep your opt-in forms updated.

2. Make sure you optimize your placement and design of the form.

Now you…

What tips and tricks do you rely on for better opt-in forms? Do your results confirm the findings in this infographic?

About 

Kathryn Aragon is editor of The Daily Egg, and offers advanced training for content marketers at KathrynAragon.com. Follow her on Twitter and Google+.

Comments

  1. “You’ll get a 24% lift in responses if you put the form on the right side of the page. (Go figure.)” Right hand placement will always bring more responses. Print media has known this for years. Some publications used to charge more for right hand placement.

  2. Hi Kathryn !
    Thank you for sharing this research base post to optimize the registration forms. In recent time readers like to use their Facebook, Twitter and Open ID. Its easy to fill up the forms. Your ideas helps to optimize the registration form at the right way. I think, most of the readers would like to fill the form on autofill form. Because, once they fill up form, next time the registration firm auto-fill up.

Trackbacks

  1. […] completing opt-in forms when they feel they are just too long (as reported by Kathryn Aragon, on CrazyEgg). Stick to the basics. Two or three fields are enough, such as their name, email address and maybe […]

  2. […] it comes to optimizing an opt-in form for more sign ups, we need to test different location in the website, with different colors and […]

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