5 Ways to Get More Attention For Your Blog

by 27 02/25/2013

Do you want to reach more prospects, customers and possible partners with your company blog?

People consume content in many ways – the more you offer them, the larger your audience.

Here are five channels to consider, along with some tips and links to more information to get you started.

1. Podcasts

About a quarter of Americans listen to podcasts regularly, according to the last State of the Media report from the Pew Research Center. And growing numbers use digital devices to listen to audio. Consider converting your blog posts into a podcast (easy) – or make them the basis of a podcast show (harder, but might be worth it). Even if people don’t have time to read your blog, they might have time to listen.

podcasting

Approximately 25% of Americans listen to podcasts regularly. Source: Arbitron

 

Here are some ways to create a podcast from your blog content:

1. Use a site like Odiogo or iSpeech – adding your blog to the site automatically generates a recording of the post. Visit the site regularly to download them as it only stores the last 10 by default. The downside: you get a digital voice instead of your own.

2. Use your original post as a guide and then record it into Spreaker (which you can also link with SoundCloud, YouTube and more to give your posts even greater reach. Here’s a great Spreaker tutorial from Ileane Smith.

3. Record a podcast show with Audacity (PC or Mac) or Garage Band (Mac) so you can edit, add music and interview people. Here’s a tutorial.

If you’re serious about getting started with a podcast, spend some time with Pat Flynn’s tutorial or Cliff Ravenscraft’s Podcasting A to Z course.

2. Infographics

Images and videos are what we share most, says Forbes. That’s why it’s a good idea to create infographics to share your content. For me, the idea of having to make a visual from all those lovely words gives me the heebie-jeebies, but it seems that even a novice can put together something decent with the right tools.

Looking for a primer on infographics?  Read these two articles from Kristi Hines:

The Beginner’s Guide To Creating and Promoting Infographics - This is a detailed tutorial showing you how to plan, design and promote your infographic.

How To Create Infographics: 20+ Resources To Get You Started - This article is stacked with resources for planning, designing and promoting an infographic.

3. Kindle Publishing

Except for Amazon, and they’re not telling, nobody knows for sure how many Kindles have been sold or how many people use Kindle apps on different devices. But we do know that the audience is in the millions. That means making your blog available for Kindle readers is a no-brainer – and it doesn’t take very long.

1. Signup for Kindle Publishing for Blogs (or sign in with your existing Amazon credentials).

2. Add the RSS feed, a screenshot and description for your blog.

3. Publish it to the Kindle store.

Here’s a more detailed tutorial on adding your blog to Kindle.

The blog, Mental Floss, available on Kindle.

The blog Mental Floss is available on Kindle.

 

The Kindle marketplace puts your blog in front of even more readers. Once it’s live on Amazon, consider adding Kindle as a subscription option and putting a badge on your site. Encourage readers to review your Kindle blog – the more high ratings it gets, the more often people will see it.

Oh, and there’s another bonus: publishers make 30% of the revenue generated by published blogs.

4. Ebooks

ape

While you’re on Amazon, consider converting your blog to an ebook. If it’s been around for a while, you probably have lots of really useful information that your target customers want, so here’s what you do with it:

1. Collate and edit the material – or hire someone to do it for you. Your blog categories are probably a good place to start, and use your web stats to get a feel for the most popular content over time.

2. Get a cover design.

3. Convert it to an ebook and publish it. There are lots of options here, including Kindle Direct Publishing, the iBookstore, PubIt (for Nook) or an all-in-one solution like Smashwords.

For more on this process, check out Guy Kawasaki’s new book APE: Author, Publisher, Entrepreneur.

5. Slideshows/Presentations

Did you know that, according to ComScore data, SlideShare is the biggest content sharing community for professionals? According to info on the SlideShare site, 60 million people use it each month. That means it’s the perfect place for you to reach your peers.

Blog posts are full of actionable information, which makes them ideal for creating online presentations. And if you have existing PowerPoint presentations, you can use those too.

1. Create a presentation.

2. Upload it to SlideShare – there’s a tutorial here.

3. Embed it on your site and share via social media.

slideshareTo get more from SlideShare, check out The Marketer’s Guide To SlideShare on Kissmetrics and How to Generate Leads With SlideShare on Social Media Examiner.

Also, Smashing Hub recommends some other attractive online presentation tools.

Use some of these techniques to increase the potential audience for your blog.

What’s your favorite way to get your content to your audience?

About 

Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 20 years, including stints as a journalist, academic writer and ghost writer. Connect with Sharon on her website.

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27 COMMENTS

Armando

Great post. :-) I especially liked the suggestions to create a podcast and to publish the blog for kindles.

February 25, 2013 Reply

    Sharon Hurley Hall

    I’ve found the Kindle publishing very useful, Armando. I don’t have a lot of Kindle readers yet, but enough to convince me it’s a useful addition.

    February 25, 2013 Reply

Liz

I always wonder whether people would actually take the time to download a podcast… I’m a great believer in info & promo videos though! I think they are the future.

February 25, 2013 Reply

    Sharon Hurley Hall

    Some people love them, Liz, and I’ve had a good response to the ones I’ve tried.

    February 26, 2013 Reply

    Laurie

    If I am any indication, then YES! I’m a total podcast addict. I subscribe to several on various topics. A good podcast is a great service and a great way to win trust. In my case, hearing about things on a podcast I love has definitely got me buying products I otherwise would not have. That said, you have to have a good voice. I’ve unsubscribed to podcasts despite good content because I just couldn’t stand the person’s voice and manners!

    April 10, 2013 Reply

Utkarsh Bhatt

Some excellent stuff. I always wondered, from where do people get their podcasts in so professional way. Now I’ve got an answer.

February 25, 2013 Reply

    Sharon Hurley Hall

    Having started as a podcasting novice myself, Uttarsh, I realize that it’s not so hard to do.

    February 26, 2013 Reply

Scott

Sharon, you wrote the easiest to understand summary that I have ever seen. Thank you.

February 25, 2013 Reply

    Sharon Hurley Hall

    Glad you found it useful, Scott. Any of the options particularly appeal to you?

    February 26, 2013 Reply

Sprink

Great resource, I didn’t know much about podcasting and that I can convert my blog post in to speech. Thank you for letting me know this exciting feature.

February 28, 2013 Reply

golf workout

Thank you for the post. I keep forgetting abou podcasts.

April 5, 2013 Reply

ERWeb Media

Great tips for promoting blogs. I liked the Kindle option. But do people subscribe to pay, whan the blog is available free via web?

April 6, 2013 Reply

Jeff

Great tips, podcasts really do work, we have had good luck with them…for some reason stopped doing them over the last year and about to ramp up again. What we find is that podcasts we did 2-years ago are still generating significant traffic.

Jeff

April 6, 2013 Reply

    Sharon Hurley Hall

    Glad to know you’re experiencing success with podcasting, Jeff. Have you tried analyzing your successful podcast and piggybacking on that to create new stuff?

    April 8, 2013 Reply

Debs Butterfield

Thanks for the tips- looking forward to giving them a try. It is quite a mission learning how to use the amazing array of social media toolsets.

April 7, 2013 Reply

Bob Tewsley

Thanks for that useful info, particularly POD casting, Bob Tewsley, http://www.steppingstonelifecoaching.com

April 8, 2013 Reply

Siedah Mitchum

You’ve taught my something today Sharon. I did not know about Kindle Publishing for Blogs and I think that is a fantastic idea. I see the importance in podcast, however I have yet to develop a way to execute. Ebooks are terrific! I am trying to figure out if I should use it as a opt in or charge for it due to the content being very valuable.

I am curious why guest blogging wasn’t a option here as well.

April 10, 2013 Reply

    Sharon Hurley Hall

    Guest blogging is an option, of course, Siedah, but I wanted to focus on a few areas people might not have considered.

    Kindle Publishing for Blogs has worked very well for me and I highly recommend it. Since so many people are reading on tablets, it’s easy for them to follow the links in your posts and engage more with your content.

    April 10, 2013 Reply

      Siedah Mitchum

      Hi Sharon! I actually set up a kindle publishing blog account. I look forward to the experience. Thanks for the share!

      April 10, 2013 Reply

Fit Missy – Vesna

Wow this is such a great blog post! Thanks for the in-depth review. I will definitely use these suggestions.

April 10, 2013 Reply

Michele Boyer

Hello & thank you!

What a great, useful post! I have been considering podcasts and how to implement them so this was excellent information. Also, I had no idea about the Kindle blogs so will be adding myself to their site very soon.

thank you!

Cheers!
Michele

April 10, 2013 Reply

    Sharon Hurley Hall

    Good luck, Michele! I found Spreaker very easy to use (though if your internet connection is at all flaky you will probably want an offline recording method like Audacity instead).

    April 11, 2013 Reply

Hassan

Thank you this is very usefull information. I will try use some of thesse features

April 16, 2013 Reply

Amal Rafeeq

Hey Sharon,
Infographics and some slides on Slideshare! That’s something I must do now I think :)
Thanks a lot for sharing those awesome ways to reach out more Audience.

June 18, 2013 Reply

Sharon Hurley Hall

Infographics are a great idea, Amal, and Kristi’s articles, which I mention above, will tell you pretty much everything you need to know to get started.

June 19, 2013 Reply


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