Do you want to reach more prospects, customers and possible partners with your company blog?
People consume content in many ways – the more you offer them, the larger your audience.
Here are five channels to consider, along with some tips and links to more information to get you started.
About a quarter of Americans listen to podcasts regularly, according to the last State of the Media report from the Pew Research Center. And growing numbers use digital devices to listen to audio. Consider converting your blog posts into a podcast (easy) – or make them the basis of a podcast show (harder, but might be worth it). Even if people don’t have time to read your blog, they might have time to listen.
Here are some ways to create a podcast from your blog content:
1. Use a site like Odiogo or iSpeech – adding your blog to the site automatically generates a recording of the post. Visit the site regularly to download them as it only stores the last 10 by default. The downside: you get a digital voice instead of your own.
2. Use your original post as a guide and then record it into Spreaker (which you can also link with SoundCloud, YouTube and more to give your posts even greater reach. Here’s a great Spreaker tutorial from Ileane Smith.
Images and videos are what we share most, says Forbes. That’s why it’s a good idea to create infographics to share your content. For me, the idea of having to make a visual from all those lovely words gives me the heebie-jeebies, but it seems that even a novice can put together something decent with the right tools.
Looking for a primer on infographics? Read these two articles from Kristi Hines:
The Beginner’s Guide To Creating and Promoting Infographics – This is a detailed tutorial showing you how to plan, design and promote your infographic.
How To Create Infographics: 20+ Resources To Get You Started – This article is stacked with resources for planning, designing and promoting an infographic.
3. Kindle Publishing
Except for Amazon, and they’re not telling, nobody knows for sure how many Kindles have been sold or how many people use Kindle apps on different devices. But we do know that the audience is in the millions. That means making your blog available for Kindle readers is a no-brainer – and it doesn’t take very long.
1. Signup for Kindle Publishing for Blogs (or sign in with your existing Amazon credentials).
2. Add the RSS feed, a screenshot and description for your blog.
3. Publish it to the Kindle store.
Here’s a more detailed tutorial on adding your blog to Kindle.
The Kindle marketplace puts your blog in front of even more readers. Once it’s live on Amazon, consider adding Kindle as a subscription option and putting a badge on your site. Encourage readers to review your Kindle blog – the more high ratings it gets, the more often people will see it.
Oh, and there’s another bonus: publishers make 30% of the revenue generated by published blogs.
While you’re on Amazon, consider converting your blog to an ebook. If it’s been around for a while, you probably have lots of really useful information that your target customers want, so here’s what you do with it:
1. Collate and edit the material – or hire someone to do it for you. Your blog categories are probably a good place to start, and use your web stats to get a feel for the most popular content over time.
2. Get a cover design.
For more on this process, check out Guy Kawasaki’s new book APE: Author, Publisher, Entrepreneur.
Did you know that, according to ComScore data, SlideShare is the biggest content sharing community for professionals? According to info on the SlideShare site, 60 million people use it each month. That means it’s the perfect place for you to reach your peers.
Blog posts are full of actionable information, which makes them ideal for creating online presentations. And if you have existing PowerPoint presentations, you can use those too.
1. Create a presentation.
2. Upload it to SlideShare – there’s a tutorial here.
3. Embed it on your site and share via social media.
Also, Smashing Hub recommends some other attractive online presentation tools.
Use some of these techniques to increase the potential audience for your blog.
What’s your favorite way to get your content to your audience?