12 Must Read Analytics Blogs

Are you looking for the best analytics blogs on the Internet?

Here (in no particular order) is a list of blogs and sites can help you wrestle the topic into submission.

1. Analytics Talk


Justin Cutroni

Analytics Talk is the personal blog of Justin Cutroni, the Analytics Advocate at Google, so he’s in a great position to provide relevant information on this topic. This is a good place to get a handle on what the latest Google updates mean for you. Recent posts cover universal analytics, cohort analysis and the Analytics tag manager and this recent post (which includes a code snippet) outlines A New Method to Track Keyword Ranking using Google Analytics.

2. Business Week Business Exchange

You’re probably wondering why Business Week is on this list, as it doesn’t run an analytics blog. However, it does provide a useful feed of the latest marketing analytics news via Business Exchange. No pick from this one, but it’s a great destination to find the latest updates and strategies that you’ve missed.

3. Crazy Egg

Given that we analyze your site with heatmaps, you’d expect us to be interested in analytics – and we are. The analytics section of the Crazy Egg blog covers the intersection between analytics and conversion optimization, with a look at the related areas of copywriting and web design. A popular post from this category compares the analytics available for those using URL shorteners. It’s called URL Shorteners and Analytics: Which Ones Deliver Results?

4. Google Analytics

This is the official blog of Google Analytics.  As you would expect, it keeps readers up to date with feature improvements, looks at issues around conversion and social media and features case-studies of Analytics users. Our top pick outlines some strategies for optimizing Google Analytics. It’s titled 5 Ways To Ensure Google Analytics Is Running Perfectly.

5. SEO Takeaways


Himanshu Sharma

Run by Himanshu Sharma, the SEO Takeaways blog looks at PPC, SEO and analytics. Warning: some of the content is a bit geeky, but if you can stand it, there’s some valuable info and insight. A prime example is The Geek guide to Determining and Reporting the Real Bounce Rate which gives a tip for optimizing your analytics code for better bounce rate measurement.

6. Hubspot

Inbound marketing specialist Hubspot is well known for quality information, and the analytics section of its blog doesn’t disappoint. As well as several posts on general marketing analytics, Hubspot covers must-see metrics, conversion and more, with particular emphasis on social media ROI. A post that’s well worth reading explains how to get actionable data from your Twitter stream: How to Use the New Twitter Archive to Analyze Your Marketing Tweets.

7. KISSmetrics

KISSmetrics takes a people-centered approach to analytics, tracking every business interaction online – and offline. The analytics posts on the blog cover conversion funnels, resources, essential features and using analytics for business improvements. A popular post, What Your Analytics Software is Hiding From You, goes deeper into some Google Analytics data that some might not understand.

8. Mixpanel

The early posts on Mixpanel’s blog are mainly about its product and service, but seeded among them are useful articles on measurement and tracking. There have also been a couple of recent post on metrics that are worth a read. Our pick, BS metrics, looks at what’s worth paying attention to and what matters when it comes to metrics.

9. Occam’s Razor

Avinash Kaushik

Avinash Kaushik

Occam’s Razor by Avinash Kaushik has dozens of detailed posts on every aspect of web analytics and digital marketing. The blog covers qualitative analysis, competitive intelligence analysis, analytics tips, web metrics and more. If you’re interested in analytics, it’s a must-read. Check out the custom reports Avinash provides to get more from your data. There are so many useful posts here that it’s difficult to focus on just one, but this recent post gives the author’s take on the best analytics tools (he should know!): Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

10. Online Behavior

Online Behavior is a marketing measurement and optimization blog. As part of that it covers social media, implementation and segmentation of analytics. There are dozens of articles aimed at unlocking the mysteries of analytics for business users, and this one explains how to make this technical data understandable: 10 Best Or Worst Ways To Visualise Web Analytics Data.

11. Search Engine Watch

Search is central to our whole web experience. While Search Engine Watch is best known for its coverage of everything from SEO and PPC to local, social, mobile and video search, it’s got a pretty robust analytics section too. Here you will find the latest analytics stories as well as tips and tools. Our pick helps you use Google Analytics more efficiently with 7 Time-Saving Google Analytics Custom Reports (and yes, I DID add some of these to my own Analytics account).

12. Web Analytics World

Web Analytics World has a special section dedicated to Google Analytics and there are some excellent think pieces there, as well as tips and tools on custom reporting, UTM tags, bounce rate, exit pages and more. Our pick (for the title alone) is Google Analytics! So you’re a spy, right? which takes a look at the ethics of digital analytics.

What do you think are the best analytics blogs on the Internet?  Leave your vote in the comments section.


Sharon Hurley Hall is a professional freelance writer and blogger. Her career has spanned more than 20 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.


  1. So do we take it that SEO Takeaways is twice as good as any of the others? 😉

  2. Thanks for the mention. I am honored to be listed :)

  3. Great post – thanks. The choice articles a great list for those who missed them – as the visibility of blog posts can decline quite rapidly – whatever the quality of the content…

  4. Google Analystic is the best blog anaytic tools. It analyze all the behaviour of at real time. Therefore i would like to prefer this free services.
    Crazy Egg is also perfect anlytic services, i like its features and performance.
    Thank you for sharing this great list, it is really helpful for me to understand and learn about other tools.Myhox Network

  5. Google Analytics is something awesome to me. Anyway thanks for the great post.

  6. The 12 sites are mostly used but i found a website which provides the keywords and competitors and for me it providing acurate details about competitors. It will be very good for SEO . Web Analytics Statsfire.com

  7. Hi,
    About analytics tools:
    We have launched GazeHub where you can track the visitors eye movements.
    At the moment there is free beta invitation at gazehub.com

  8. Nice quality information… great work thanks for sharing………. keep it up
    only one line to describe it all
    Great content deserves great ranking

  9. Hi Sharon,

    Your article is really helpful, thanks for writing. I am looking forward to read more articles in future. Keep writing!!! cheers.

  10. Thanks Hurley for sharing your valuable info with us. Its really an awesome post.

  11. Here’s another, mostly related to Adobe Analaytics & Optimisation: Richard Hayes site

  12. Good morning,
    TOOTAAL.COM shows in timeline the words uner the mouse during a visit and has an alalyse system to extract the main topics which matter a visitor.
    TOOTAAL.COM is free in Beta version

  13. Google analytics official blog is my best choice. It has information with clear explanation about each steps. I will recommend to watch videos of Analytics Academy also.

  14. Hi friends I found an awesome way to get weekly brief traffic report to my website through,

    http:// freeanalyticreports.com

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