The Art of the Sales Letter [Infographic]

by 8 02/13/2013

These masters of persuasion perfected the art of the sales letter starting in the 19th century with copywriters like Robert Collier and Leo Burnett.

Along came such greats as Claude Hopkins, David Ogilvy and Joe Sugarman to perfect the art of the sales letter.

Hear what the masters of persuasion had to say about crafting a winning sales letter — apply this wisdom to your landing pages and other offers.

Click the image to view the full sized version

The Art of the Sales Letter

Embed this infographic:  Copy the code in the box below and paste it into your own website

<a href="http://blog.crazyegg.com/2013/02/13/art-of-the-sales-letter/"><img title="The Art Of The Sales Letter" alt="The Art of the Sales Letter" src="http://ceblog.s3.amazonaws.com/wp-content/uploads/2013/02/art-of-sales-letter.png"  /></a>
<a href="http://www.crazyegg.com">Infographic brought to you by Crazy Egg Analytics</a>

Here are some particularly tweetable quotes from these copywriting masters:

“The consumer isn’t a moron; she is your wife.” ~ David Ogilvy
Tweet this quote

“It is not uncommon for a change in headlines to multiply returns from 5 to 10 times over.” ~ Claude Hopkins
Tweet this quote

“If you do your job right, customers have to feel guilty if they don’t buy right now.” ~ Joe Sugarman
Tweet this quote

“If it doesn’t sell, it isn’t creative.” ~ David Ogilvy
Tweet this quote

- Russ

About 

Russ Henneberry is the Editorial Director at Digital Marketer. He's worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.

Get our Daily Newsletter

Get conversion optimization, design and copywriting articles delivered to your inbox FREE

8 COMMENTS

Ahmed Safwan@ To Start Blogging

Awesome tips. You have collected it all Russ in one place.
The best quote for me is this: “The consumer isn’t a moron; she is your wife.” ~ David Ogilvy

Thanks for this post.

February 13, 2013 Reply

John @ 109 Sales/Day Affiliate

hey Russ,

you create a great infographic — I’m going to tell my partners to share it on their niche blogs.

Now, would you mind revealing how did you create this graphic and the tools you made use of? :)

February 15, 2013 Reply

Fay B. Castro

This is exactly what I was looking for. All these great nuggets on one page. Will add this to my site with your link. Thanks!

February 20, 2013 Reply

Mestikq

Hi Russ first time on your blog. The masters of persuasion yep that’s how a sales letter should be. It should convince the buyer that he can’t live without whatever it is that your sales letter is selling. Persuasion is the key.

April 2, 2013 Reply


Leave comment

Some HTML allowed

Get conversion optimization, design and copywriting articles FREE >>>