6 Email Marketing Software Reviews: Software For Every Budget

Looking for email marketing software that has all the features you want at the price you’re looking to pay?

These are unbiased reviews of six email marketing providers for any budget ranging from free to enterprise email marketing solutions.

Read through the reviews and decide which is best for your email marketing needs.

1. Constant Contact

Features
Constant Contact offers more than 400 customizable email templates. You also have the option to use a blank template or code directly with HTML and CSS.

They also have a WordPress plug-in as well as a Facebook Fan Page app which gives your Facebook fans a way to sign up for emails directly from your Facebook Fan page.

Constant Contact also allows you to change the From line on your email without requiring creation of a new account. This is important if you want your emails to come from multiple people within your organization.

Key metrics and reporting data are very thorough – you can view bounces, complaints, opt-outs, click-throughs, forwards and social shares.

Cons
There is an additional monthly fee to send surveys to your contacts. There is also a 5,000-response monthly limit. Google Analytics reports are not available. There is no free version for small-scale email marketers.

Pricing
Constant Contact’s pricing is monthly and is based on your number of email addresses ranging from $15/month for up to 500 addresses to $75/month for up to 10,000. They also offer discounts for pre-paying customers and non-profits. Not ready to commit? Try Constant Contact free for 60 days.

2. MailChimp

Features
MailChimp also has more than 400 templates to choose from. They  recently implemented a drag and drop editor for quick, easy and aesthetically pleasing email layouts. Many of their templates are optimized to display on mobile devices. You also have the option of coding your email directly with HTML and inline CSS.

Like Constant Contact, MailChimp, too, allows you to change the From name of your email without having an account set up for that name.

MailChimp uses an open API and encourages other applications to integrate with it. PayPal, Google Analytics, Shopify, FreshBooks, Salesforce, SurveyMonkey and many more currently integrate with Mail Chimp.

The provider has a summary of each email send which reports on the number of opens, clicks, unsubscribes and complaints. They also lend performance advice by comparing your open rate with your industry average and your list’s average.

Cons
MailChimp does not allow you to send one campaign to multiple subscriber lists.  Also, while the free version of MailChimp is an outstanding benefit, there are some limitations including the ability to send auto-responders.

Pricing
If you have less than 2,000 subscribers and are sending less than 12,000 emails per month, MailChimp has a free version just for you. If you exceed those numbers, MailChimp has a number of monthly plans to choose from ranging from $10/month for up to 500 subscribers to $240/month for up to 50,000 subscribers. All paid plans have an unlimited number of sends.

3. ExactTarget

Features
ExactTarget is a more robust system than most email service providers. It’s primarily used by larger businesses who have many emails to sent out. Customers have a dedicated Account Representative to assist them.

They’re great for social media integration – they recently acquired CoTweet and are continually adding to their list of add-ons. Like Mail Chimp, ExactTarget features integration with many third-party services like Salesforce.

ExactTarget’s tracking and reporting features are top-notch. They allow you to drill down into individual subscriber data like times of opens, links clicked and survey results.

Cons
No pricing is listed on their website. It will likely require knowledge of HTML to get your email to appear how you want it. A new user account must be created for every sender you want your emails to come from.

Pricing
ExactTarget does not offer monthly plans. The pricing is determined by speaking with one of their Account Executives who will put a plan together based on your email volume.

4. Emma Mail

Features
Emma has about 40 templates to choose from, but offers custom design services (for a fee). They also have a drag and drop email editor similar to MailChimp. Emma’s main value proposition is their design qualities which are far superior to most other email marketing software.

Emma integrates with Bigstock, Aviary, Google Analytics and social media sites. Their response reporting is easy to interpret, but more importantly, can be easily transformed into usable actions. For example, you can view a list of subscribers who have taken an action (like opened or clicked) and turn that list into a new send list.

Cons
Not many templates. No automatic A/B testing.

Pricing
Prices range from $30/month for 1,000 emails to $125/month for up to 10,000 emails. They also offer a 20% discount for pre-paying and special nonprofit pricing. Like Constant Contact, Emma offers a 30 day free trial.

5. AWeber

Features
AWeber has more than 150 templates to choose from. It integrates with WordPress, PayPal, Eventbrite and a few others. AWeber also allows you to quickly segment your lists by subscriber opens or clicks, location, and even what pages subscribers visited on your website.

This provider has an option for custom HTML and also allows you to add attachments to your email.

Cons
No survey feature. No image hosting. No option to send the same email to multiple lists. No ability to forward a message to a friend. Not integrated with Google Analytics.

Pricing
AWeber offers a variety of pricing options, but their monthly plans range from $19/month for up to 500 subscribers to $149/month for up to 25,000 subscribers.

6. InfusionSoft

Features
InfusionSoft combines CRM, email and social marketing, and e-commerce solutions. It is most known for it’s easy ability to segment subscribers by activity to help you send very targeted emails. They also provide detailed customer records so you can see what emails were sent to who and which actions your subscribers took.

Cons
Not as user-friendly as its competitors – expect a learning curve.

Pricing
InfusionSoft has three tiers of pricing starting at $199/month for 5,000 contacts/500,000 emails. Their premier pricing is $499/month for 100,000 contacts/500,000 emails.

Selecting the right email marketing application is a difficult decision. Each one has different features, drawbacks and price points. Keep in mind what your current needs are as well as your future goals. Once you have all your lists and data in one program, it may be a hassle to switch providers when you need a system with more features. Select a provider now that can grow with your business and subscriber lists in the future.

Which email marketing platform is your favorite? Know of another that’s not listed here? Give us the details in the comments!

About 

Angela Noble is a designer and partner at Kovalent who specializes in print and web design. You can find out more about her and view her portfolio at http://angelanoble.com or follow her on Twitter @AngelaNoble_.

Comments

  1. Have you heard of Mail Gun? They were just acquired by RackSpace and we’re testing them out. Our new website will be build on Python and Djano, which Mail Gun integrates with. I think the pricing is very reasonable for mass email campaigns, although the are not a main stream provider, so the user interface isn’t up to speed yet: http://www.mailgun.com/ — what do you think?

    • Gregg, thanks for sharing about Mail Gun – it looks awesome! I agree their pricing is quite reasonable. I know my developer friends will be very interested in them!

    • Hi Gregg,

      Greetings for Netcore Solutions.

      I would like to introduce Netcore as one of the leaders in email marketing, mobile marketing and email infrastructure in India. We hold a market share of 60% and work with companies like P&G, Hindustan Unilever, Citibank, Standard Chartered, Vodafone, GE Money and many more.

      We hold a higher market share than our competitiors MailChimp, Constant Contact and others due to some unique features, free expert consulting service, support and attractive pricing.

      I would like to conduct a tool demo for you and provide you with a demo panel to play around with the tool at no commercial obligation, so that you can have an apple to apple comparison of the tools.

      Kindly suggest how we could probably take this discussion forward.

    • Mail Gun looks interesting for website developers and anything part of Rackspace is usually good. I wish there was further info for users as it all looks like technical wizardry which I know little about lol.

  2. We use and recommend Campaign Monitor to our customers. (Other than being a happy customer we don’t have a relationship with Campaign Monitor.) We really apprciate how simple their platform is to work with, how intuitive the UI is, and their customer support is excellent. Every time we’ve had a question, which hasn’t been often, they have been on it with a fast and clear response.

    • I also use Campaign Moniter – wonderful to use.
      My partner is a complete technophobe but is comfortably able to create content.

      They are anal about no spam.
      Your opt-in policies will be very tight when you are “in the fold”.
      Bounce rates are consequently lower than most other providers IMHO.

      They are profitable – very important in a world of vanishing startups.
      You pay only for what you use.
      Great when you only send 4x newsletters a year
      You can manage a newsletter for a client to with the client just adding content.

      I am not affiliated in any way.
      Just luv em…
      S

  3. I agree with James, Campaign Monitor is my first choice. As a developer I find their interface effient, and can easily add my own custom templates. For non techy clients they have the best gui interface that makes it easy to use and intiitve to work with. I haven’t needed much support, but when I did they were very responsive.

  4. Aweber has a multiple list broadcast feature, with automatic deduplicating, which allows you to send the same email to multiple lists.

  5. I just came across Mad Mimi. I am really digging them for their UI style, templates, pricing ($15 for under 2,500 contacts), free version (like MailChimp) and features that allow me to use autoresponding, triggers, and drip campaigns (just like InfusionSoft – who, in their defense, have a great support team). At this point, I’m recommending my clients that would fit with Mad Mimi to test theit experience and see what the affiliate pay-off will be like.

    I really like Campain Monitor for all the reasons Juiles, Stephen, and James said. I also like the fact that I can white label it and be a provider – not just a service installer.

    I was surprised to see #1. I am not really a fan of ConstantContact. I had trouble trying to control the user-experience of signing up for a specific newsletter without them having to manually choose it themselves (the client had several other subscriber lists). I also found the template theme choices to be stuck in the 90s. It’s great for people with practical face-face businesses that are unfamiliar with online marketing and resources.

    Thanks for this list and your reviews! Saw it as a screen grab of a KISSmetric article and was like, “Ooh! I gotta read that one!”

  6. Nice succinct article, good to know there are several good options including two I had not heard of (will check them out). I use and recommend MailChimp and just love it, very easy to use, consistent service, good reporting, plenty of options, decent template choices and many useful integrations, the limitations like not being able to send a campaign to multiple lists is not a major worry, and I am using the free version!

    • MailChimp is doing great things — although I have heard from more than one person that sending affiliate offers is against their terms of service. I find this very hard to believe.

  7. I found one called MarketMailer, i compared MailChimp with it for 25k PAYG credits chimp was $250 and mm £83. I’m not sure what the exchange rate is at the moment but uhh… tbh, I thought it was either a mistake or was missing some kind of catch, but I got an account and checked out it’s pretty impressive software (I’d say the editor rates about a 7/10) and I asked their support why their prices are that low and it turns out there is no catch, although the terms state that the prices may change in the future, but for now I’m using MarketMailer. Not bad at all!

  8. Constant Contact now offers Google Analytics integration. Their deliverability rates are usually good, but they are quite stringent about the content in your email campaigns.
    I wouldn’t recommend Infusionsoft to someone who just wants to use it for email marketing, because of high costs. If you are needing a CRM and an ecommerce solution, then it would be worth paying what they ask for.

  9. Awebdesk is worth notable if you are looking for a self hosted solution and full data privacy. It also offers ESP software to run aweber or constant contact clone

  10. These are all email marketing “services” not email marketing software.
    Instead of these “pay by the month” or “by the email” services, we bought email marketing software, which we installed on a hosted web server.
    It cost us a one off price of $500 USD, and we now send regularly to our list of 240,000, up to 3 times a month, all for that initial one off payment of $500 USD, plus the minimal cost of hosting a web server.
    It is called Interspire Email Marketer. It has all the features of all the others. I am not affiliated with them in any way, but I am a happy customer of theirs.
    Sooooo much cheaper doing it yourself, and its GUI is very easy to use.

    • It may be cheaper, but your webserver will not be able to have the same deliverability results that an “email marketing service” can offer. Consider 99% email deliverability by an email marketing service like Getresponse vs. 75% or less with your host’s webserver. If you are sending 240k emails and 60k (i.e. 25%) of your emails never see the inbox, you can potentially lose a lot of business.
      Read this for more information: http://email-marketing-software-solutions.com/23/desktop-or-an-online-based-software-solution/

      • Deliverability can be an issue if you’re on shared hosting and sharing an IP with a bunch of other email accounts, but it’s fairly easy to set up a VPS as a mail server, including adding all the trust elements these email services use to ensure high deliverability.

        Or you could use a third-party service like Mandrill (Mailchimp’s back end) as your mail server and simply use Interspire to manage your lists, which still works out a LOT cheaper than any of the services listed in this article.

        For example, you can send 100,000 emails per month through Mandrill and it will cost under $20/month.

        I’m using Interspire with Mandrill and would never go back to a SaaS email provider. It’s not a steep learning curve and you have a lot more control over how you send emails (including surveys, embedding images, no “via example.server.com” on emails, ARs, etc. etc.).

        The idea of self-hosted email software having poor deliverability is not really accurate unless you are on some really cheap and nasty hosting.

        • Damien, great input. It just goes to show you that there are lots of solutions outside of the mainstream ones.

        • I am the do it yourself kind of guy myself and like your idea here. I am new to this hole email campaign world but I would love to connect and try your idea.

        • I’m intrigued by the suggestions to use Interspire email marketing software. I looked at their link and am really impressed (at a high level) with what they promise. For example, automatically managing bounced email addresses, and sending an email to the corrected email address, without creating a new campaign – that’s what we would like to be able to do.

    • I am based in the uk and I am looking for an email marketing software not an email service provider. I do not mind paying a one off fee and a nominal fee for server hosting

      Thanks
      dele

      • Hi Dele –

        There are probably a few good offerings out there that might suit but you would be welcome to try LinxMail. (www.linxmailsoftware.com). It’s desktop-based and you can use your own servers or any third-party (subject to their limitations).

        Everything is kept nice & private, low-cost & with no ongoing fees.

        Cheers,
        Chris Mills
        Linx Software

  11. Has anyone had experience with iContact? I’ve tried them, but looking for something cheaper. What I like about iContact is the ease of use for uploading/creating new lists, and the ability to send a single campaign to multiple lists. I understand MailChimp doesn’t do this.

    Further, I just tried MadMimi. It looks nice on the interface, and simple to use. What I find a bit inconvenient is that when you upload a .csv file, most of the fields are lost, except the email field. And when you try to create a list, it doesn’t immediately give you the option to design the fields/database structure–a bit presumptuous of the input flow for data, as you’d have to tailor-fit the database for the audience list.

    • With Getresponse and Benchmark Email you can send your campaign to multiple lists. iContact’s deliverability rates are not that great and they are more expensive.

    • AWeber lets you send emails to multiple lists, and it’s a good service. You’re right about MailChimp. While I love its interface, you have to manually move people to different lists or duplicate the email to send it to another list.

  12. hey…need a little bit of help in purchasing one. Are there any benefits of going for the online marketing service instead of the software. My business will be catering to more than 2,00,000 users so the monthly cost of the service will fetch high costs. Any other alternative to get high deliver rates at good prices. Also please review the Mailing list manager pro software for me.

    • There are several benefits of going with online marketing service. For example, they ensure your emails display properly in many different email readers and they upgrade their systems to ensure the compatibility with the latest versions; they offer high deliverability rates (most likely the revenues that you get from high deliverability will end up covering your expenses on an online markting service.); stock images, templates, pre-scheduled delivery of messages; tracking reports; online archives etc.
      However, if your list is not opt-in, then they won’t let you use it. If you are planning to send your messages to an opt-in list and are not frequently ensuring that your subscribers want to continue receiving messages, then you should go with a software and maybe use your webhost’s servers to send out messages. You can also consider buying a service from companies that rent out their SMTP servers. They will be a little cheaper and will offer better deliverability rates than a web host server.

  13. Has anyone tried dangerousmailer.com/success ?

    • I have looked at/listened to and Googled Dangerous Mailer, mentioned above and known for their weird marketing tactics and guaranteed inbox delivery (simply, they contact each company to verify IF each and every email address is legit BEFORE sending, thereby eliminating bounces and getting respect from aol, outlook, gmail, etc.
      I like some things, hate the sexist images, laughed out loud at the humor.
      The page is “off-beat” and interesting and in very large print (that last thing is annoying).
      SEVERAL people on WarriorForum (“WF”) found their emails DID go to their Spam folders.
      WF Link is here.
      To outright purchase the “clone” it’s $500 but again MANY on WF are reporting their emails go to Spam folder.
      Here is the a link to their prices.

  14. Angela,

    This list provides a good list of options for email marketing tools. There is another I would suggest you take a look at as well. Think people will find they offer a great product for the best price I’ve found. Pure Leverage is a marketing company that develops online marketing tools.

    They recently released a new marketing tool suite that offers 10k subscriber auto responder, video email, web conferencing and lead capture system. Very reasonable low price at 24.95 per month.

    Mike Sweeney

  15. Hi there…Great review for each email marketing app…We used to use Mailchimp before but due to too many features we didn’t need…we switched to Email It – http://www.emailit.co which is also quite good…great support and high deliverability rates as well. What do you think of such a solution?

    • I’ve never used it myself, but it looks like a good solution. Thanks for sharing, Roshan. It’s nice to know what other options are out there.

    • I wouldn’t recommend Email It actually.

      Pro : Low cost, good customer support
      Con : You get what you pay for. I had lot of trouble to send my campaigns. Reports are not always right. Many times the reports said that all mails were successfully delivered. Then many subscribers told me that they didn’t received anything. And I had a couple of campaigns that just didn’t have anything on the reports.

      Good thing they have a good customer support, because I never talked that much to customer support in all my life. I have to go by the decision my bosses take, so I’m still with them, but I should have listened to that voice inside my head when I looked them up and saw that 99% of the few reviews I found about them were from Mr. Roshan… And after a quick look at their knowledge base, I found out that Mr. Roshan works for their customer support. (Still, he does offer good customer support…)

      So overall, I still give them a chance, but at this point, I wouldn’t recommend them to anyone yet.

  16. We are trying to find a service where the design ability is flexible. We have been with MadMimi for several years. They have pros and cons like most businesses. The biggest con is their rigid design perameters. You have to use the same fonts throughout the email, same colors, and limits on how many components can line up next to each other. Difficult when you are displaying images and advertisements.

  17. Hello everyone. Pure360 has not made this list as we are relatively unknown in the USA at the moment, however we are one of the leading ESP’s in EMEA, with clients that include Hearst Publications (Cosmopolitan, Oprah, Elle… etc) Amnesty International, Financial times, NHS and many more…
    We are now expanding in the Americas at a rapid rate so feel free to check out http://www.pure360.com …No contracts, so our account management philosophy is proactive which allows us to maintain a 98.6% retention rate. My name is Ian Butler and I look after this territory, any questions feel free to reach out to me on LinkedIn.

  18. i have used customized service of urhoster. thay provide personalized Application on your own domain with dedicated Server. SO If you have 50000 + subscriber then they are best also pricing starts from $10 for 5000 emails

  19. I am use mailchimp :)

  20. Vorexa is also a very good email marketing website. vorexamail.com. That is all, thanks.

  21. Any developers using http://emailbrain.com? I and some chamber associates of mine have used it for years. Low reseller cost, based on sends rather than list quantity, many templates, A/B testing, multiple list sending, Google analytics and more.

  22. Anyone used ultramailer?

  23. Awesome breakdown of the companies offering email software. Simple, effective and unbiased.

  24. Lab5Connect makes email marketing a simple way to reach your audience. We provide free service if you have contacts less than 200. No credit card required. Our in-house tool ensures delivery to your user’s inbox. Simply upload your mailing list, create your email using one of our attractive templates and hit the send button. You don’t need to be a technical wizard to set up or perform an email blast. Once created and sent, you can then monitor your campaign and view your audience statistics – from open rates to click throughs to bounce backs, all in a user-friendly report.
    http://www.lab5connect.com/

  25. We’ve been using RedCappi for over a year and just love it’s UI and simplicity. We used to use Constant Contact and it was frustrating.
    redcappi.com

  26. This is such a great article, Angela! For what it’s worth, we thought we’d share an Emma update your fine readers. We do now have automatic A/B/C testing, and tons of new free templates! Again, thanks for the great review.

  27. i have used both self hosted software & web based software..i feel self hosted software gives good result…

  28. Do you have any idea about how smtp.com is? They seem to have reasonably priced packages.

    • @Syed, I don’t have any experience with smtp.com, but I agree they do look reasonably priced. They seem centered around deliverability – I’d be interested to see what other analtyics features they offer. Let us know if you try them out!

  29. We are a large marketing company and most of these ESP’s mentioned above are not meant for the enterprise marketer. We use Email Answers – emailanswers.com as our ESP and they have been doing a great job for us and provide valuable insight into assiting us in delivering our emails to the inbox.

    They also provide email list cleaning and validation services which has greatly improved the quality of our email database. The service is fully explained here, emailanswers.com/services/email-list-cleaning-email-validation-services/ . It is inexpensive and well worth the cost to help improve your IP reputation and getting rid of dead and undeliverable emails in your list.

  30. If you allow me, I would like to introduce emailmanager.

    Emailmanager has a platform that has been wisely developed to send e-mail marketing in a practical, fast and efficient way to communicate with customers, especially for SMEs. If you wish to try it out for free, just let me know.

    Some of the features that we have include:
    Exlusive IPs
    Campaign Timelines
    Transactional Emails
    Reports
    A/B Tests
    Auto-Response
    RSS Feed
    Google Analytics, Social Networks & CRMs

    and more….

  31. Thanks so much Angela for the great review. I especially benefited from the Con section of each service.

  32. I understand that many companies with large lists are only interested in reporting general percentages (open rate etc).
    We’ll be doing a lot of exact targeting and are lookig for a solution that allows us maximum insight into each recipients actions – i.e. what did contact XYZ do with the email?.

    How do the solutions mentioned in the review compare?
    Any other suggestions?

  33. I’m trying to find one that allows my client company to send emails with true attachments not just links to files. This is for internal emailing across a large company workforce and they want to be able to attached PDFs, spreadsheets, Word files, etc. Most bulk mailers dont allow it because of bandwidth issues and the dangers of spreading viruses etc. Does anyone have any recommendations?

    • @Michael.

      Not sure if you had any luck with the attachments issue but if you would be happy with a desktop app you could try LinxMail (www.linxmailsoftware.com). Sorry to plug our own product but it certainly hanldes attachments just fine.

  34. http://pwsend.it is missing from the list. Great bulk email service provider in Italy

  35. I created my first Laravel 4 Package.
    It’s a Laravel 4 package for Mailgun for sending emails using the Mailgun HTTP API. It’s main advantage is that the syntax is the same as the Laravel Mail component and I also tried to give it very similar functionality. So if you’ve used that component before, using the Mailgun package should be a breeze.

  36. Any company looking for a more service-oriented, digital marketing platform, might want to check out Delivra. We have been around for 14 years, are based in Indianapolis and are focused on actually managing a email strategy and campaign from beginning to end. We also use Crazyegg and love it :)

  37. Very nice post is it ! This is very awesome post. its highly informative and impressive post. your post really informative about email marketing and b2b marketing. I was searching digital marketin cappign which hahe you narrated.To perform on line marketing need to create a professional email. I will bookmarked your informative article. thank you very much to share this post.

  38. Hi all,
    Its been an interesting read of reviews and with the above blog. I read a white paper on “Bronto” Is anyone familiar with this service? While looking for email marketing solutions has any one explored into the above? I am looking for a email marketing solutiuon for my Online and as well as Offline customers. Can anyone advise on this pls? Would really appreciate your expertise comments on this.
    Thanks in advance. Sathya

  39. @Lito, I use self hosted software called MailMachinePRO. Their website is mailmachinepro.com. I switched over from constantcontact.com and couldn’t be happier. They offer much more functionality and the program is installed on my web server for complete control. On top of that, sending email blasts is much cheaper! I was paying $195/month for sending to a list of around 40,000 subscribers. I use MailMachinePRO with SendGrid any pay a fraction of that, only $10/month. As you can see, a HUGE savings! Email deliverability is excellent and I couldn’t be happier!

  40. I’m concerned about corporate email filters. I’ve been told most corporations do not allow ConstantContact, and probalby many of the other consumer level ESP products as well. Are there any that are easy to use, have, high delivery rate within corps, and not enormously expensive?

    • Yes there is!! Between 95%-97% inbox delivery. I suggest you look at our PRO level subscription. Costs $150/month, without contracts; 30 day cancellation. Please check out http://www.makesbridge.com.

    • We block everything from Constant Contact. Our sales department sends stuff via that service and I’ve had to warn them, that since nothing that they send is making back to our people, probably not much of it is making to their intended targets either. Constant Contact marks them as delivered, but I can see that is NOT the case with emails coming to our employees. I can’t even begin to consider opening our filter for the emails our own sales department is sending since that would also open up the doors to thousands of obvious SPAMs.

  41. I was asked by trustradius.com to write a more detailed review of ExactTarget. Thought some of you might find that of interest. You can find it here https://www.trustradius.com/reviews/exacttarget-interactive-marketing-hub-2014-01-21-11-33-46

  42. Hi Angela –

    Your article is a treasure-trove of helpful information with some great feedback as well. I noticed a few comments about good old desktop apps.

    We got fed up with ongoing costs for web apps so developed our own, nice, private, desktop version – no handing out our contact list or paying forever! (Shameless Disclaimer: we are the developers!) We recently sent out Xmas cards to our linked CRM contacts at 5000/hr.

    Security is massively important to us and there are folks out there who’d be happy to sell your list for a carton of beer! (However good the company is, they employ people, and that means exposure).

    LinxMail is just coming out of beta if anyone is interested in a free trial: http://www.linxmailsoftware.com. The full version has a one-off cost & no cost per send or per month. There’s even a free version for smaller users.

    Good luck & keep up the great articles.

    Chris

  43. the cheapest emailmarketing service: bringyellow.com/

  44. the cheapest emailmarketing service: bringyellow.com, the best price!!

  45. Looking for a NON-CLOUD email option. I HATE the cloud. The cloud is great for the corporations…no disks to mfg. costs, no packaging costs, no shipping costs, WOW! and we can nickel and dime the customers to death! Let’s see what we can squeeze out of the customer…extended hours charge…bandwith charge…too many logons chrage…tax for the service charge….and when the Inet is down…so is my abiltiy to create my emails…PEOPLE REJECT THE CLOUD!!!

    No, I hate the cloud. why do I want to pay for 2 services: my internect connection and the email service just to use a software package?! And I don’t want my LIST managed, seen, stolen, sold, etc. by some IT punk somewhere in the CLOUD. Any old-school business man would laugh at you idiots using the cloud. So my rant over…looking for a good old-school email stand alone package.

    • I could just about KISS you! (Don’t worry, I wont!) but it’s great to find such a smart thinker (even a ranting one!). How come all the other “smart” people out there haven’t come to the same, very logical, conclusion. There’s a storm approaching in the cloud – especially with identity theft being so rampant.

      We felt the same as you and developed LinxMail for folk of a similar view. As we like to say “we’re Cloudless not Clueless!” .

      Feel free to grab a free trial at http://www.linxmailsoftware.com & contact me through that site if you have any questions.

  46. Love your review!
    Have you heard of Cyberimpact.com? it’s really simple to use and I’ve had great result using this solution! Using an external mass mailing solution has been a great decision; I was having so many problem with my SMTP getting blacklisted and my ISP on my case because of it; our internal emails were also affected because of our mass mailing. Now that I’m using Cyberimpact, no more hassle! And I also get great stats so I know what is working or not in my campaign! I think the best thing about Cyberimpact is that a couple of weeks after making a suggestion to improve something, well, they actually made the change! These people are actually listening to there customer’s feedback!! Real happy with this great product!

  47. Great comparison post, Angela! I recently did a survey of 60 small businesses to compare MailChimp vs Constant Contact, and I was surprised at how passionate people were on this issue.

    Here are the results: http://blog.capterra.com/mailchimp-vs-constant-contact/

    It seemed more people overall preferred MailChimp of the two, but that Constant Contact had the edge when it came to customer service and delierability.

    We also used to use Emma and thought it was a great service, but we’ve since graduated to a more sophisticated marketing automation system.

    • Thank you Katie for your very simple layout on your blog too!
      If you don’t mind me asking what new program did you upgrade to?
      I’m in research mode to find the most effective intergrative “all in one” (service or software) that’s affordable and secure.

  48. Hi Angela. As a beginner to all of this I would like to thank you for providing such an informative article, which attracted such worthy follow-up comments. For me the on-line techie fog is slowly clearing, for my project I am looking for an automatic system that will send a phased ten part bit by bit series of mini email lessons spaced at about three day intervals, which repeats the sequence for each new subscriber. Would you or your subscribers please a suggest few alternatives. Of course cost at the moment is an issue.

    • Hi Terry –
      I think what you might be after is what some developers call “auto-responders”.

      I’m not sure who out there will offer what you need but I’ll just put up my hand to let you know we are planning to introduce exactly such a feature either into our LinxCRM product (mainly for financial services in Australia/New Zealand) or the new LinxMail desktop HTML email app.

      No promises as to delivery but if you contact me either through http://www.linxcrm.com or http://www.linxmailsoftware.com I’ll keep you posted.

  49. CONSTANT CONTACT used to be pretty good. But they slowly slid into something horrible like AT&T… very poor service and they even bill you for NOT using their service. It’s like they are money junkies and will do just about anything unsavory to get their mitts on your cash.

  50. Thank for the breakdown of these programs. I’m not sure yet which is best for my site. I was hoping for a cheap one for beginners that would have more features thate could be purchased as the business grows. Are there any that might do that, or if not, are these programs fairly interchangeable? I’d imagine, it’d be fairly easy, but would hate to be wrong and stuck with a program that’s too small. If everything is transferable, then no problem. Thanks Again.

    • Jeff, if you want cheap, easy and something you can grow with, I recommend MailChimp. You can even start out free with them. Later, if you decide to change platforms, it’s relatively easy to transfer your list.

  51. Thank’s for the quick reply. Good information to know. I’ll look into MailChimp.

  52. Hi Angela and rest of all.
    I am working for an IT consulting company headquartered in US and branches in India. So I opted for low cost email service available within India. Mail Marketer — mailmarketer.in/ — Monthly plans are available at 15 USD for 10K, 28 USD for 25K, 45 USD for 50K, 75 USD for 100K and so on….. Isn’t it very low cost? If your budget is low thes this is the best email marketing serice I used.

  53. Dear Angela
    I must also add a thankyou for your review but also to all the commentors that added even more value to the discussion … gosh did you know that over a year and a half later your original post would still be generating valuable comments.
    I work with small and medium sized businesses and advise them on the benefit of writing great articles and content because of the benefits to them and their visitors … this is such a good example of what ‘quality content’ is and how useful it can be to a business.

    Years ago I used Get Response for my email client but the whole landscape has changed and I am now reviewing who to go with.

    Thanks again to you and all who commented

    • Brian, thanks and yes, I’m still amazed by how many new comments this post gets. I do agree all of the commentors have added tremendous value by discussing their experiences with these ESPs and others I didn’t review. I hope this post will continue to be relevant and useful to Crazy Egg readers!

  54. Hi everyone. Glad to come across witht this post. Email marketing is considered one of the major tools in boosting marketing solutions. I believe I heard that most business owners use Aweber, Infusionsoft, and Mailchimp. They say thay are simpler to learn and offers several advantages. Thanks for posting. I learned a lot from the comments as well. Will share this=)

  55. Hi Angela,
    You did a great job on this post.
    Have you heard of Deskgod at deskgod.com? This is the company I am working with :) It is a web-sales automation platform covering all aspects of sales needs + smart email automation included. It’s for small online businesses, proved to be effective and I thought it is good to be mentioned here.
    Thanks guys!

  56. Hi Angela,
    What a fantastic site this is with loads of great comments. Our Canadian based comapny is looking at various email marketing solutions and just not sure which to go with. We have approximately 14,000 subscribers sending up to 30,000 emails in our peak months. Our main priority is the prevention of blacklisting and IP address rotation as well as the privacy of our clinets contact information. We have used the free trial for mailchimp and find it easy to use, however, I’m looking for some other options you might recommend. We are looking to track the pattern and links clicked within emails as well as intergrating into social media. Not sure if any platforms allow you to embed video’s on emails? Has anyone used Emma?

    • Hi Martin –
      For your privacy concern I think you might be safest to consider a desktop-based app (Confession: we’re biased as we make LinxMail! http://www.linxmailsoftware.com). But it’s a serious concern. Whatever companies offer you regarding security there are always “malicious insiders” happy to sell their soul (and your contacts) to the bad guys.
      Even with a desktop app you can do heaps of tracking with Google Analytics.
      As to video, I think the consensus is that it’s a no-no. However, an image with a play button, linked to an online video works well.

      Cheers,
      Chris Mills
      Linx Software

    • Hi Martin,

      I commented earlier about my company, Contactology. We offer video links in emails that allow you to create a similar experience to an embedded video.

      We also have excellent delivery rates and built-in tools like our MQS Spamchecker that empower you to improve inbox placement on your own.

      Feel free to check out our website if you would be interested in learning more.

  57. Hi,
    We provide Newsletter Plus Software for Email marketing. It is fast web based software. You can use multiple SMTP servers or Amazon SES for sending. Also we have amazing drag and drop editor for Email campaigns. Try your trial for 14 days. http://newsletterplus.net/

  58. Great article, Angela. I’m an Account Executive for Contactology, an email marketing company that offers white label reselling, an advanced API, email automation, and M/V Split testing. Our pricing is also competitive: contactology.com/pricing.php. I strongly encourage those who have never heard of us before to check out our website! contactology.com

  59. Appreciate this info Angela! + Everyones shares as well :)

  60. Well all of the above are good but i’m sticking with marketmailer.co.uk :)

  61. Another great piece of software for sending newsletters directly from the local computer is NewsTurbo.

  62. Great info, but I wanted to determine if these are all opt-in email marketing campaigns? I am expaning my client base and was hoping to avoid the trouble of the opt-in step and have heard that some companies, such as Clickback.com, avoid that step. Am I totally off-base? Thank you!

    • Hi Elle, I think most ESPs allow you to import large lists (from Excel, CSV files, etc.), but you are still required to confirm (most of the time by checking a box) that the people on those lists have opted-in to your program (in other words, confirming that you haven’t purchased their email addresses). Does that make sense/answer your question?

    • Hi Elle –
      If I understand things correctly, most of these restrictions are due to the CAN Spam Act in the USA where service providers want to be vigilant and err on the side of caution.
      We are in Australia where the Spam Act is still strict (as it should be) but a little more reasonable – we’ve done a summary of it here: http://www.linxmailsoftware.com/company/spam-policy.htm.
      Double opt-in is not a requirement and, as a consequence, LinxMail users are not required to confirm this (or any other specific compliance issue). Because LinxMail can be used in any country and is desktop-based we just ask (but do not police) that users respect the laws applicable in their country.

      Good luck with your research!

      Chris Mills
      Linx Software

  63. What about Bronto email software? They have some of best and easiest email and marketing automation I have ever seen and the price was always very good. I think it is hands down the best out there for mid – marketer retailers.

  64. If you are looking for email automation at least check them out. bronto.com

  65. Here is an email that works really really well: emailsender.org/

  66. This article is a complete savior! I am currently in the process of looking for a new email marketing software which allows me to send out daily emails to my base of 60,000 subscribers. As my company runs daily boutique deals, so daily EDMs is a must!
    We are based in Singapore, so we are currently using a system from a local company and is really not the best and after sales service is bad bad bad. My partner and I are looking for a new software and was hoping if anyone here can help?

  67. Excellent post!

    The success of email marketing depends upon the strategy you have applied. You are always required to understand the behavior of your customers and prepare a solid strategy. The above mentioned points will lead you to make an effective campaign and gain success. Here is a big thank to you for this outstanding work.
    Keep it up…..

  68. Nice article.

    We provide email marketing solution based on Amazon SES. It is cheaper than other tools, where by email messages are charged at $0.10 per thousand receipients.
    http://www.sendatcloud.com

  69. sendy.co is a solution very good, the best.
    It is more cheaper than all tools
    Regards,
    Carlos

  70. Nobody mentions Sign-Up.to?

  71. Very Nice Article for me to decide on a particular vendor. I was searching for some vendor online. But i finalized on emailkart.com . venry nice suppport.

  72. Hi Angela,

    Firstly, I would like to thank you on sharing such great article on email marketing software available online. Each email marketing software have their own unique features which might work for certain niches and might not work for certain niches. You have provided in depth knowledge about each email marketing software which is simply superb.

    Old is gold. Although the blog post is old, it carries huge values. Thanks again, Angela.

  73. Hi Kathryn,

    Great article! They are all great apps in their own regard. But wait… (shameless plug alert!)
    We *just* launched Flowmail.com !

    The difference? While the solutions above are great for medium to large businesses (but with complexity to match) we felt it would help to create something simpler for individuals who have little experience with newsletters.

    Flowmail has a nifty drag-and-drop editor and a novel timeline which helps you in creating recurring campaigns. As a bonus, ALL newsletters created with our system are mobile friendly, which is super important now that over 50% of all email is opened on mobile devices.

    Check us out and email us if you have any questions! Flowmail.

  74. Hi Angela, I had no experience on email marketing until last few days. I had a spreasheet of about 2000 emails sent out with a simple text massage by a company. However, only about 7% were “active, the rest 93% are still “unvarified”, which I guess sitting in “spam” folds. Any of above program can do better than that? If you can kindly reply me a email, I appreciate.

    • Hi Jon, I’m not sure if I exactly understand the situation, but I’m guessing the issue is with your subscriber list. You would likely run into the same issue with any of theses ESPs as they all require clean subscriber lists (subscribers that have opted in to receive your emails).

  75. Hi Angela, did you try SendBlaster? It’s a desktop software SendBlaster. I think it’s really cheap considering all the features.

  76. Thanks for this great article! This is very actionable and practical information. It allowed me to get a quick overview of some of the larger players in this space including pricing.

  77. Hi All

    Did you look at ZOHO Campaign. I will declare straight away that I am developing a business to sell ZOHO products so this isn’t an unbiased opinion (thought I would get that out there!). However, the reason I have chosen ZOHO as a partner is their whole concept of providing a complete tool set for a business from Campaign through CRM to Support, Billing, Accounts and 20 other applications.

    I would be interested in everynes opinion!

    Nick

  78. I use mailpro.com for my sendings. The solution is very easy to use, and it provides me with statistics to see who has opened my emails and when.

  79. MailChimp keeps giving me trouble when applying mixed RSS-feeds to their drop and drag templates. Seems like they change their algoritems or somthing like that. The newsletter can run without problems for a long time, and then out of no where, it goes down with no explanation. Even their support can not be helpfull..
    Morten

    • Morten, they are difficult to work with sometimes because they do offer their freemium plans. What specific issues are you having?

  80. Kathryn, neil and Angela – great posts! I started out looking for a suggestion and now I have a list of 22 sites to check out! I used Constant Contact for many years and saw many upgrades. I have not seen a reference to Vertical Response? I only tested them out but found them to be an inexpensive alternative to a small business like myself. Thanks for all the great comments! This has given me plenty to work on now.

  81. So I’m looking for a simple program, that would allow me to store client contact info, send email campaigns and update FB, Twitter, Instagram etc…..

    With some tracking and usage feedback

    Any suggestions?

  82. With the Deskgod interactive platform you will be able to utilize powerful automated emails with relevant content based on the visitors’ website activity and preferences saving you time and money. Being able to track the results from your active campaigns gives you the opportunity to focus your efforts where it counts, besides that you can combine automated emails with triggered chat messages in order to improve the visitor experience on your website. Visit deskgod.com for more info and to find out what else Deskgod can do for your business :)

  83. what about these three?
    WhatCounts
    Pinpointe
    AWeber

    • Glen, those are great services too. We wanted to explore some other ones :)

      • Neil, thanks for answering.
        May I ask, of those 3 do you have a favorite?
        Or any pors/cons/warnings/caveats?
        I am a midsized B2B manufacturer of network equipment and telecom gear, with about 10,000 contacts. We were using a WhatCounts reseller at $100 to $150 / month who just shut down. What counts wants $250 for about the same service, so I’m definitley shopping…

  84. The problem with all these hosted mailing services is that your lists are hosted on a third party server and thus they are suceptible to hacking and theft or loss. Self hosted mailing apps, and I know there are only a couple now, are so much more secure and better then having all your clients emails and data residing on a third party server somewhere.
    Security mitigation is much easier to do when you are using your own dedicated server versus a system like those. Further more I believe none of those allow for syncing from your own mysql database and you need to manage your users from the web app instead of syncing the emails per email based on your own internal lists like maybe all the users from your forums living in Spain or Canada etc … None of those services are providing this which you can do if you are using your own server with local mailing app

    • Interesting point, Kevin. Thanks for your input.

    • Kevin, you bring up a great point. I think it’s becoming exceedingly hard to control information nowadays.

    • Hi Kevin – The points you raise are spot-on. We developed LinxMail for these very reasons (linxmailsoftware.com).

      It includes a very basic CRM where the data is held in MS Access format, so no MySQL is needed (nor Access, as a Runtime is provided). There is immediate updating of bounces and unsubscribes, with no addresses leaving your desktop.

      I think, in time, users of online systems will come to realise the risks involved!

      Hope that helps in some way.
      Chris Mills
      Linx Software

  85. Thanks for this great article! This is very actionable and realistic information. I agreed that It allowed me to get a rapid overview of some of the better players in this space including pricing. I had little experience on email marketing until last few days. I have found above program can do better than other initiatives which I set in my mind! Thanks again for email marketing software available online. Each email marketing software has their own unique features which might work for certain niches and might not work for certain niches. You have provided in depth knowledge about each email marketing software which is simply superb.

  86. Hi Angela, Kathryn and Neil. Is there any good low cost email service that is available in India? I am looking for it but most of them provide very bad service. Please suggest me couple of good bulk email providers for India region.

  87. madrill is also providing good service , 12500 emails free each month.

  88. We’ve been using a pc based solution that has worked out well. It’s called rocketmailer.

  89. Hi, I am looking for an alternative to Mailchimp as it can be annoying for editing emails and ajusting them, do you have any other reccomendations? That are in the same price range. We have around 11.000 subscribers

    • Hi Esme, the other option many SMBs use is AWeber. But in my experience, they all have different quirks that can be annoying.

    • Esme, A-Weber is a great tool. I would weigh the options and see what works best for you :)

      • Neil: I recall you switching from AWeber to Get Response last year and saying on the Quick Sprout forum you’d update everyone on how it went after getting fully integrated (which you estimated to be by the end of November 2013), but I’ve never seen a follow-up post.

  90. It was really impressive.I would also recommend a worthy feature wherein you can send bulk emails with ‘schedule time’ option.
    indusemail.com

  91. Hi All,

    As mentioned above the apps for Sending Mass Emails, they all are excellent apps.

    There is also one more app available on appexchange, In order to make youself Unlimited while sending Mass Emails, you need to visit this app named MassMailer and play with this. With this you can send Mass Emails to Lead, Contacts, Users as well and can keep track of these emails i.e. they got delivered, opened, Unsubscribed, spammed etc. You can also send one-off Emails, Stay In touch Email also and to Campaign Members also.

    For playing with this App –
    https://appexchange.salesforce.com/listingDetail?listingId=a0N30000005uxj5EAA

  92. Glad you found it useful, Ethan.

  93. I have been using an Indian ESP (leadsnyou.com), can you please inform the kind of open rate I can expect (I know there are many factors behind it, still an approx idea) using awber, mailchimp etc with financial information emails?
    If aweber/mailchimp provide better open rates then will consider trying those.

  94. Thanks so much for posting this great review. It’s come just at the right time as I’m in the process of rebranding and find a good email marketing tool. thanks everyone, this was very useful.

  95. Great post, but has anyone used Imnica Mail? I came across this site autoemailsolutions.com/ that has some info about this autoresponder service, and I was wondering how good they are.

  96. Thanks for this great article.
    Recently i found Kenscio Digital Marketing Pvt Ltd , which is providing email marketing platform for small to largde scale industries at affordable prices.

  97. Great article Angela ! Have you looked into contactpigeon.com? They are a new e-mail marketing platform that offers data driven campaigns with thorough segmentation and automation features.

  98. Hi Kathryn
    MailChimp looks the answer for me, starting out with few subscribers, and I like the idea of it being free while learning how to use it properly.
    Thanks for the reviews :)

  99. So all in all, which is the best for email blasts, factoring in price?

    • Sheik, it really depends on your needs. As far as sending out your emails goes, AWeber and MailChimp are about equivalent. Both are very easy to use and intuitive. I personally think the reports are better with AWeber but MailChimp makes it easier to create the email on the back-end. I’m learning Infusionsoft now and love what it can do to automate everything, but it’s pricey. If you aren’t doing true email marketing to follow up with people on a regular basis, this is probably overkill.

      ConstantContact I tested and hated. It’s very limited from my perspective. I’ve heard good things about Emma, but I’ve never tried it, so I can’t say how it compares.

  100. Hello All,
    Reading all of these reviews has been eye-opening. My company is a small business and we have 3 lists with only about 3000 subscribers total between the 3 lists. We are looking for an email marketing product that will allow us to integrate using our AOL email server requirements, attach PDF files, and track the results of our campaigns. Any suggestions? Oh yes, we are not entirely computer savvy so keep that in mind when making suggestions. We’d need customer support.

    Thanks!

  101. I like sendy.co with amazon ses. I send 100,000 emails by 11 dolars

  102. Hi All,
    My company has the following requirement (little unique to many listed above), look forward to your valuable insights:
    We would have a vast no.of contacts (may be some 100000 / 100 thousands) per month
    We need to send just 1 – 3 emails to each contacted
    Open / Click info required (Could understand most of the services are offering this feature)
    If the emails are checked upon whether they would bounce back and get replaced with the appropriate one, it would be fantastic.
    Thank you..

    • Surekha, others may have insights for you as well, but as far as I know, all email services give you open/click rate/bounce rate reports. I’ve never heard of an email service re-sending a bounced email. Your best bet may be to evaluate the price of the service for the number of contacts/sends you expect (300,000/month).

  103. Growmail has exellent support, free account option and no contract term: growmail.co.uk

  104. I am looking for email campaign management. Every day we get new registrations to our service, and we want to enter each new customer into a “welcome campaign” whereby they get a specific sequence of emails. (This is different from generic ‘newsletter subscription’ which sends only the latest message to everyone.) Which of these platforms support this?
    Thx,
    Dave

  105. Angela,

    Thanks for the review. You may want to check FireDrum too (www. firedrummarketing.com). The software is very powerfull and very easy to use. What I liked about them most is the fact they are there to ‘hold your hand’ and walk you through. I have used some of the others you have reviewed and what you wrote about the ‘learning cure’ and some complexities are absolutely true! I found FireDrum to be very helpful. I think it’s worth a look.

  106. hi im in charge of 100 000 subscribers in my little site im searching for a way to send newsletters without getting filtred i have tried before after 5th day all my newsletters go marked as spam now a friend suggested this solution to me inboxman never tryed it before but he said it’s extremly easy to use and cheap also before i hop in the train i wanted to know if anybody used this service before ? any advantages ? am i sure that my news letters won’t be considred as spam ? need advice plz
    here is the link for the service my friend suggested http://www.inboxman.com .

    • I have no experience with Inboxman, but it doesn’t look like a bad option. One thing to consider: it’s more expensive than MailChimp. Why not start with them?

  107. We use a combination of two tools for our outbound marketing.

    1. Streak CRM – this is a CRM but has an email marketing element built in. Effectively it’s a plugin to gmail which turns the inbox into a CRM system.

    2. Found.ly – a sales prospecting tool which will find and build the targeted lead list to then be imported into the CRM for management nad nurturing into a closed sales.

    Highly recommend these two tools.

  108. I am always seeking ways to maximize the efficiency of my business. Inboxman is exactly what i need. It is a great service for small business owners, like myself, who do everything from the celling to the floors with regards to in-house operations.

  109. I want to thank the writer for the this good article, it was very much indeed educating for email marketing.

    try sendingmail.in cheap , little slow but effective and good open rate. Email marketing is all about open rates and nothing else.

  110. If someone is not sure which email marketing software is the best choice- it’s a possibility to try a free trial version of GetResponse on their official website getresponse.com/ or AWeber here aweber.com/‎

  111. My favourites are AWeber and Mailchimp, but, very recently I did shifted to self hosted email marketing solution with mandrill on EasySendy.

  112. I need to send mails to meny clients and MailChimp became expensive. I was looking for any other software and I found the sendy.co and postolio.com. Postolio fits to me.

  113. Anyone tryied MasterBase (www. masterbase.com) yet?

  114. Here is a new one: MailSquad (mailsquad.com). Focus is on the reseller / white-label market exclusively. As an agency / freelancer, you can offer your own email marketing service so you can make more money and foster customer loyalty!

  115. The problem is that all services are flat in terms of price when in fact they are very different in terms of easiness of use and even more in level of personalized support.

    Constant Contact in a great example of doubled worth in a slightly higher price. In terms of email marketing for small business it rocks:)

  116. We are using silverpop at one of my client however it looks like a rip off. The email service seems reasonable however the prices are obnoxious with very little reporting customization. It was really difficult to switch from them since it was a big system. We spent at least a a million dollar on it every year. It was priced based on per email and we sent around 50K emails per blast. Integration was mainly with spreadsheet dumps that made it even more difficult to analyze data in our other systems.

    Not sure any of the above listed software would be able to send 50k emails per day? What would be the price like?

    Looked through this list ( http:// www. fromdev.com/2015/01/bulk-email-software.html ) a few months ago however no luck .

    We are in phase of choosing an alternative and will appreciate some real user recommendations.

    • Hi Sophia, it sounds like ExactTarget would probably be the best fit for your send volume needs. I manage email marketing for a company with a very large subscriber list (~150,000) and they send an email or two per week, and ExactTarget is great for them and includes a lot of features for managing subscribers and analyzing data. You’d have to contact ExactTarget for pricing specific to your needs, but it certainly would NOT be close to a million dollars a year!! Let us know what you decide on and how it works out for you!

      • Angela,
        Thanks for a prompt response. I appreciate it. I had seen ExactTarget booth on last oracle conference however never tried them. Will surely get in touch with them and evaluate. Thanks for suggesting.

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