According to ComScore, we’re just over a year away from having more mobile web users than desktop ones.
That means if you aren’t catering your site for this growing user base, you could be left behind. Don’t worry, the Daily Egg has your back with some key resources on mobile and your website to help you make the transition.
Statistics on Mobile Market Penetration
Let’s start with some statistics, just in case you’re not convinced.
1. Mobile Browsing Share Exceeds 10 Percent – this report from NetMarketShare is dry but the chart tells its own story – even now, the number of mobile web users is significant.
2. ComScore US Mobile Subscriber Market Share – more than half (51 percent) of those using mobiles in the US are using smartphones which makes thinking about smartphone users essential when designing sites.
3. Smartphones and tablets growth exploding, especially in business, Gartner says – in fact, the research firm refers to smartphone and tablet growth as an ‘unstoppable force’. The takeaway: mobile browsing is here to stay so you’d better be ready.
WordPress and Mobile
So how can you get a mobile site up and running quickly? Here are some suggestions if your site is built on WordPress.
4. Tools and Tips to Create a Mobile Version of Your WordPress Website – onextrapixel provides useful advice, especially a list of websites that will provide a mobile version of your site if you add some code to the footer. I’ve tried one of these myself, so I know that it works.
5. 15 Free WordPress Mobile Plugins – this post on TripWire Magazine includes a number of plug-ins that detect mobile visitors among other great plug-ins that enhance WordPress for the mobile experience.
6. How to Design a Mobile Site on WordPress – the Optimum7 article provides a tutorial on WP-Touch, one of the most popular WordPress mobile plugins.
A responsive website design will adjust automatically to the medium being used. A single responsive design is all that is needed to view your website on the largest of monitors or the smallest of smartphone screens.
7. Designing a large responsive website – a case study on mobile design that also takes into account the needs of desktop users. The site was Trey Songz, a high traffic site belonging to the Warner Music Group.
8. The opportunities and challenges of responsive design – while this type of design has benefits in terms of brand consistency and page load time, the site can take more development time and there may be some interactions that don’t work on particular platforms.
9. Responsive design: the future of mobile content? – Miguel Rivas of Brand Social highlights technical challenges and benefits of this type of mobile design.
Mobile First Design
Mobile first design refers to the act of designing for the mobile experience first then scaling up to the desktop experience.
10. Brands and Mobile First Design – McKnight Kurland urges designers to adopt the simplicity of mobile first design when developing sites.
11. Mobile First Design: Why It’s Great and Why It Sucks – DesignShack describes the progressive enhancement design philosophy, which is the opposite to how it’s been traditionally done for mobile. However, this isn’t an easy option
12. Rethinking your Mobile First strategy – Vincent Jordan urges designers to think of the user experience first rather than the platform.
Mobile landing pages
Just like any site, businesses want their mobile site to convert. That means creating great mobile landing pages. Here’s some advice on this important aspect.
13. Mobile Landing Page Optimization – 10 Best Practices for Success – Angie Schottmuller of Search Engine Watch gives some tips including accessibility, speed, legibility, simplicity and thumb-friendliness.
14. Seven Tips For Creating Killer Mobile Landing Pages – PPCHero adds some additional tips, such as doing away with Flash.
15. 6 steps to mobile landing page optimization – Jason Wells highlights the importance of a simple call to action and knowing goals and metrics in a post on Mobile Marketer
16. Call To Action: Make Sure Your App Actually Gets Downloaded – the AppTamin blog talks about the importance of the call to action and gives tips on app store buttons and SMS distribution
17. 10 Ways to Increase Conversions on Mobile App Landing Pages – Unbounce’s Oli Gardner talks about the use of video, device images, social permalinks and more to improve conversions.
Mobile and Content
In thinking about mobile, there are also challenges for writers and content marketers, as these posts illustrate:
18. How Mobile Changed Copywriting – it’s back to the basics of providing information simply and quickly, according to this article on the Moveelo blog.
19. Mobile Vs. Desktop: How Much Content Should You Have? – WebSearchSocial suggests writing content for mobile first, but don’t stop there – the full site is also important.
With designing for mobile, there are new SEO considerations. Here are some guidelines on what to think about.
20. SEO for the mobile web – this article by Gerald Hanks on Web Designer Depot talks about how search engines work, mobile specific SEO and responsive design. One recommendation is considering smartphone only URLs.
21. Mobile SEO and benefits of a responsive design – Steven Shaw’s recommendations include using CSS to implement a mobile design while keeping content the same, or using a mobile URL for SEO benefits.
There’s no point in having a mobile version of your site if you can’t dig down into the traffic and SEO data and see how that changes your strategy. Here are some tips on mobile metrics and analytics.
22. How to Effectively Track 3 Types Of Mobile Metrics – KissMetrics shows how to track visitors, user behavior and mobile marketing campaigns, with examples.
23. Get The Most Out of Mobile App Analytics With These 8 Tips – got an app? Then these tips from Mashable will help. A key point is that the way people use the app may differ from your expectation
24. A Glimpse Into Mobile Measurement and Apps Today and Tomorrow – the Google Analytics blog presents some stats on mobile use and mobile measurement.
Food for Thought
To wrap up this roundup, here are some issues worth thinking about as you move to mobile:
25. The Move to Mobile Analytics Requires Cultural, Technical Shifts – issues to consider with mobile analytics, including the availability of new signals from the rich data coming from this user base.
26. Only 7 Percent Of Retailers Have Tablet-Friendly Sites – which means if you’re quick to get your mobile site up you could gain a competitive advantage. Make sure you’re not one of the 93% of retailers who DON’T design for mobile.