The Top Reasons For Shopping Cart Abandonment Explained [Infographic]

With Black Friday literally hours away, we turn our attention to an alarming trend in eCommerce – shopping cart abandonment.

Here is the bad news… according to comScore, 67% of shopping carts are abandoned just before the purchase is made.

Here is the good news… there is a huge opportunity for increased sales, if you can bring those abandonment rates down even a few measly percentage points.

The first step is understanding the reasons for shopping cart abandonment.

With research from SeeWhy, Forrester, BizReport and others, Fifth Gear eCommerce put together an outstanding infographic on the subject of eCommerce shopping cart abandonment.

Click the graphic to enlarge.

Top Reasons For Shopping Cart Abandonment

What can you do with this information?  Are there other reasons for shopping cart abandonment not included in this infographic?

About 

Russ Henneberry is the Editorial Director at Digital Marketer. He's worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.

Comments

  1. I can’t zoom in, guys… Can you make it clickable?

    • Russ Henneberry says:

      Thanks for the heads up Matt — looks like it was having trouble zooming in Chrome. Should be fixed now. Thanks again for taking the time to let me know!

  2. But this is probably also correlated with the fact, that we, users, are using more and more information sources before final purchase decision (google’s zmot moment). Checking more and more different merchants and adding products into the cart, but at the end we buy at one.

    This is probably one of the main reasons, why shopping cart abandonment increases, eventhough our sites are more and more optimized.

  3. Sharon Wildwind says:

    I ship books. I also live in Canada, where there is no book rate for mailing, so everything has to go expresspost. This runs me $9 to $19 (on average) for every mailout. If I give free shipping, how do I make up spending that money?

  4. Hate to be a downer but light blue and lime green text on white is a bit tough to read even at full size. Really looks pretty but I couldn’t get far before giving up.

Trackbacks

  1. 21 Tips to Make Your eCommerce Homepage a Conversion Magnet | Become a entrepreneur says:

    […] A long-term cookie was established when I opened the site on Monday. Now, I will be able to view my cart during subsequent sessions for a given period of time. Having a persistent shopping cart can go a long way in checking cart abandonment as 24% of customers leave shopping carts so that they can come back and purchase later. […]

  2. […] estimated that by 2016 the total annual abandonment rate will cost $31 billion. One main strategy which is being used by eCommerce businesses to reduce basket abandonment is […]

  3. Ecommerce Optimization: 6 Reasons Why Amazon Rocks says:

    […] that, whenever you log in to Amazon, your cart is there, with any items you previously added. Since 24% of shoppers leave their cart with plans to come back later, the ability to resume where you stopped is a big […]

  4. […] A long-term cookie was established when I opened the site on Monday. Now, I will be able to view my cart during subsequent sessions for a given period of time. Having a persistent shopping cart can go a long way in checking cart abandonment as 24% of customers leave shopping carts so that they can come back and purchase later. […]

Comment Policy:

Your words are your own, so be nice and helpful if you can. Please, only use your real name, not your business name or keywords. Using business name or keywords instead of your real name will lead to the comment being deleted. Anonymous commenting is not allowed either. We rarely allow links in your comment. We accept clean XHTML in comments, but don't overdo it please.

Speak Your Mind

*