The Daily Egg just had its 1st birthday. Let’s peel back the curtain a bit and discuss what goes on behind the scenes with this business blog.
I have created a category called Blogging For Business and will be publishing some content on the act of building, running and measuring a business blog in that category.
Let’s kick off this category by covering the most important aspect of business blogging — measurement.
Here are some important data points I monitor on The Daily Egg each month.
The lifeblood of any blog is its subscriber base. We use AWeber email software to distribute new articles to those that subscribe. We have a call-t0-action to subscribe via email at the top of the blog (this converts surprisingly well) as well as at the end of every post.
If you are reading this on our blog, look up. You should see this call-to-action at the top of the page.
And, at the end of every post, you will see this call-to-action,
In October, The Daily Egg picked up 233 new email subscribers and the call-to-action in the header actually outperformed the CTA at the end of every post. I was surprised, are you?
This isn’t something I obsess over but I do monitor this once per month to make sure there aren’t an alarming number of people unsubscribing to the list.
AWeber Open Rate
In October, the average open rate for our emails was 45%.
AWeber Click Rate
In October, the average click rate for our emails was 14%.
This is the number of people that subscribed via AWeber divided by the number of unique visitors to the website.
This rate in October was .5%. There are some upcoming tests we will be performing that aim to increase this percentage.
The Basics, of course
These are some important but very high-level stats that I monitor weekly and take a deep dive into on a monthly basis.
The Daily Egg had 46,000 unique visitors in October. I also monitor:
- Repeat Visit Rate
- Avg. Visit Duration
- Bounce Rate
Visits to CrazyEgg.com
For this data point, I move over to the analytics for the main Crazy Egg website. I am interested in knowing how many direct clicks are coming from The Daily Egg blog to the main website.
We currently have two obvious calls-to-action on the blog but occasionally we will also link to the main Crazy Egg website in a post — if it is relevant. We see traffic from these links plus our calls-to-action.
Free Trial Clicks
This is the number of clicks only on the Free Trial calls-to-action.
This CTA is currently in the header of the blog…
And this CTA is in the sidebar of the blog…
We will be testing the messaging and creative on these CTA’s in the next month or so.
Free Trial Click Rate
This is the number of clicks on the Free Trial CTA’s divided by the number of Unique Visitors.
Free Trial Sign-Ups
This is the number of direct sign ups for the Crazy Egg software from the The Daily Egg blog.
Overall Site Conversion Rate
This is the rate at which a site visitor takes either of our two primary conversion actions. It is the Free Trial Click Rate plus the Subscriber rate.
This is something that I have just begun measuring as we have begun an effort to be more present on Facebook over the last month. More on this later, in the meantime — give us a like on Facebook…. if you like.
We likes the Twitter. Currently we are topping out at 10,667 followers. Let’s connect over on Twitter if we haven’t already.
Yep, I monitor our Klout score. Right now we have a score of 62.
What would you like to see?
So, that’s it for the first “pull back the curtain” post. Would you like to see more posts like this? What would you like me to share?