An Analytic Look Behind The Scenes Of The Crazy Egg Business Blog

by 6 11/07/2012

The Daily Egg just had its 1st birthday.   Let’s peel back the curtain a bit and discuss what goes on behind the scenes with this business blog.

I have created a category called Blogging For Business and will be publishing some content on the act of building, running and measuring a business blog in that category.

Let’s kick off this category by covering the most important aspect of business blogging — measurement.

Here are some important data points I monitor on The Daily Egg each month.

Subscribers

The lifeblood of any blog is its subscriber base.   We use AWeber email software to distribute new articles to those that subscribe.  We have a call-t0-action to subscribe via email at the top of the blog (this converts surprisingly well) as well as at the end of every post.

If you are reading this on our blog, look up.  You should see this call-to-action at the top of the page.

And, at the end of every post, you will see this call-to-action,

Email Call To Action

In October, The Daily Egg picked up 233 new email subscribers and the call-to-action in the header actually outperformed the CTA at the end of every post.  I was surprised, are you?

Unsubscribes

This isn’t something I obsess over but I do monitor this once per month to make sure there aren’t an alarming number of people unsubscribing to the list.

AWeber Open Rate

In October, the average open rate for our emails was 45%.

AWeber Click Rate

In October, the average click rate for our emails was 14%.

Subscribe Rate

This is the number of people that subscribed via AWeber divided by the number of unique visitors to the website.

This rate in October was .5%.  There are some upcoming tests we will be performing that aim to increase this percentage.

The Basics, of course

These are some important but very high-level stats that I monitor weekly and take a deep dive into on a monthly basis.

The Daily Egg had 46,000 unique visitors in October.  I also monitor:

  • PageViews
  • Pages/Visit
  • Repeat Visit Rate
  • Avg. Visit Duration
  • Bounce Rate

Visits to CrazyEgg.com

For this data point, I move over to the analytics for the main Crazy Egg website.  I am interested in knowing how many direct clicks are coming from The Daily Egg blog to the main website.

We currently have two obvious calls-to-action on the blog but occasionally we will also link to the main Crazy Egg website in a post — if it is relevant.  We see traffic from these links plus our calls-to-action.

Free Trial Clicks

This is the number of clicks only on the Free Trial calls-to-action.

This CTA is currently in the header of the blog…

Call To Action

And this CTA is in the sidebar of the blog…

Call to Action 2

We will be testing the messaging and creative on these CTA’s in the next month or so.

Free Trial Click Rate

This is the number of clicks on the Free Trial CTA’s divided by the number of Unique Visitors.

Free Trial Sign-Ups

This is the number of direct sign ups for the Crazy Egg software from the The Daily Egg blog.

Overall Site Conversion Rate

This is the rate at which a site visitor takes either of our two primary conversion actions. It is the Free Trial Click Rate plus the Subscriber rate.

Facebook Fans

This is something that I have just begun measuring as we have begun an effort to be more present on Facebook over the last month.  More on this later, in the meantime — give us a like on Facebook…. if you like.  :)

Twitter Followers

We likes the Twitter.  :)  Currently we are topping out at 10,667 followers.  Let’s connect over on Twitter if we haven’t already.

Klout

Yep, I monitor our Klout score.  Right now we have a score of 62.  :)

What would you like to see?

So, that’s it for the first “pull back the curtain” post.  Would you like to see more posts like this?  What would you like me to share?

About 

Russ Henneberry is the Editorial Director at Digital Marketer. He's worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.

Get our Daily Newsletter

Get conversion optimization, design and copywriting articles delivered to your inbox FREE

6 COMMENTS

Aidan Rogers

Congrats on all the new subscribers. I too was shocked the top CTA out preformed the one at the end of the posts. Out of interest – does the top CTA typically beat the lower for conversions?

November 7, 2012 Reply

    Russ Henneberry

    Hi Aidan, thanks! Yes, the top CTA has consistently outperformed the CTA after each blog post. It’s a good argument for trying out Hello Bar on your site. :)

    November 7, 2012 Reply

Rose

How interesting! I’m looking forward to using Aweber. Do you find it easy to design the web forms and track where the new subscribers come from?

December 3, 2012 Reply

    Russ Henneberry

    Rose — it’s fairly easy to set up an AWeber form. In terms of tracking where subscribers come from, this is a matter of setting up goals within your analytics package. Are you familiar with that process?

    December 3, 2012 Reply

      Rose

      I’m familiar with Analytics, but I haven’t played with goals yet. Thanks for letting me know where to look!

      December 5, 2012 Reply


Leave comment

Some HTML allowed

Get conversion optimization, design and copywriting articles FREE >>>