14 Resources to Help You Write Better Marketing Copy

by 21 10/05/2012

Looking for a little inspiration to shift your marketing copy from blah to brilliant?

These 14 writing and copywriting blogs (in alphabetical order) will help you stay at the top of your game – and as well as the usual suspects, there may be a few you’re not reading yet (but should be). There’s advice on all aspects of writing, together with a favorite read from each blog.

1. AWAI Online Blog

AWAI

If you’re a marketing copywriter, you have probably heard of American Writers and Artists Inc (AWAI). The organization offers training in all areas of copywriting, from direct response copywriting to writing converting web copy. So it’s no surprise that there’s a lot of excellent advice on the blog, provided by several successful copywriters earning six figures a year.

Must read:  What is “Good” B2B Marketing Copy?

2. Content Marketing Institute

Content Marketing Institute

You would expect the site of the organization that runs Content Marketing World to have a lot to offer to online marketers – and it does. With 65 expert bloggers on the team, there’s a wealth of information there – the only issue is finding time to read it all.Whether you’re looking for news, strategy, case studies or advice on techniques, it’s all here.

Must read:  5 Quick Tips to Make Your Content Live Longer

3. The Content Strategist

Content Strategist

Contently’s blog hasn’t been around very long, but it’s a one stop destination for content marketers, offering advice on everything from blogging to design to social media to sourcing to content marketing itself. It’s a great place to keep abreast of trending topics in content marketing which can provide inspiration in themselves.

Must read: 5 Free Data Visualization Sources for Bloggers

4. Copyblogger

Copyblogger

Copyblogger is all about creating persuasive and compelling content. It started with the premise of helping readers get traffic, build links, get more subscribers and boost revenue. While these days, the site seems to have quite a lot to sell you, it remains a firm favorite with writers and marketers worldwide. So you’d think that the post I’m going to share would be all about words, wouldn’t you? Well, you’d be wrong.

Must read: 22 Ways to Create Compelling Content When You Don’t Have a Clue

5. Copywriter’s Crucible

 

Copywriters Crucible

Matt Ambrose dispenses advice on ‘punchy, persuasive copywriting’ – in fact, his take on content marketing, business writing and copy of all kinds. There’s also a great series on website conversion focusing on the design side so it’s worth digging deep into this one. Today’s pick is all about writing sales letters.

Must read: Struggling to write an opener for your sales letter? Try one of these…

6. Freelance Writing Dreams

Freelance writing dreams

Samantha Gluck’s Freelance Writing Dreams is here because it’s important to hear about writing from the people who are doing it every day. The site is aimed at helping freelancers achieve their dreams, but that includes a good dose of information on marketing, productivity and writing skills.

Must read: How to Make Your Post More Attractive and Readable

7. Men with Pens

Men with Pens

I’ve been reading Men with Pens since before it was Men with Pens. I love the brand of no-nonsense writing advice that owner James Chartrand and her (yes, James is a woman) writing team dispense. The post I’m highlighting provides inspiration for writers who need a confidence boost about their craft.

Must read: Why You Should Embrace ‘Icky’ Sales and Marketing.

I also like Is Perfectionism Holding You Back, calling out writers who are afraid to let their copy go.

8. Perry Marshall

Perry Marshall

Perry Marshall is best known for his advice on Google Adwords, but his site contains tips on B2B and Facebook marketing as well as thoughts about writing. There are some thought-provoking posts on this site, including today’s pick.

Must read: Dishonest [art] [storytelling] [salesmanship]

9. SEO Copywriting

SEO Copywriting

The SEO Copywriting blog covers all aspects of copywriting from direct response to B2B with case studies, advice on social media, content marketing and more. There’s a lot of humor as well as no-nonsense advice, of which today’s pick is a perfect example.

Must read: OMG! How NOT to write business web content

10. Simply Stated Business

Simply stated business

Cathy Miller’s tagline for Simply Stated Business is ‘keeping it simple, clear and uniquely yours’ and you won’t get a better prescription for marketing copy than that. As a 30 year veteran business writer, Cathy knows what she’s talking about and it’s all dispensed in a straightforward and easy to read style. Check out the business communication category for the most helpful tips, but don’t ignore the others.

Must read: Is Your Message a Symphony of Silence?

11. Sparksheet

Sparksheet

A thinking writer is a good writer and the content on Sparksheet is guaranteed to make you think. It’s an online magazine all about using content via different methods to reach users in different places. It covers the intersection between brands and media.

Must read: Return of the Editor: Why Human Filters are the Future of the Web.

12. Web Ink Now

Web Ink Now

Web Ink Now

Web Ink Now is the baby of David Meerman Scott, who weighs in on every form of online marketing strategy. The writing category is a great read for writers and contains some real gems, especially back in the archives. Today’s pick may be old but it’s still relevant.

Must read: Top Gobbledygook phrases and how to avoid them

13. Word Chef

Word Chef

The Word Chef is the brain child of Tea Silvestre who cooks up a storm with her words. The metaphor carries through to every aspect of her site and it’s a delight to look through the Chef’s Recommendations, get some free PB&J’s or order some takeout (aka the blog). For those looking to improve their writing the writing tips section is a goldmine, but there are also tips on building your brand, doing research and marketing, of course.

Must read: Get ‘er Done: Write Your Marketing Copy and Content

14. Writer Underground

Writer Underground

Tom Chandler’s Writer Underground is delightfully refreshing, covering a mixed bag of everything to do with writing. But since Tom has been a marketing copywriter for 25 years, there’s a lot readers can learn on this site. He introduces his KISSAM formula in today’s pick.

Must read: How To Write a Billboard (or, Copywriting at 70 MPH)

These 14 blogs will help you give your writing a little extra pizzazz. Add your #15 in the comments below!

And don’t just read our picks, either – there’s plenty more inspiration in the archives. Happy reading – and writing!

About 

Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 20 years, including stints as a journalist, academic writer and ghost writer. Connect with Sharon on her website.

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21 COMMENTS

Samantha Gluck

Hi Sharon,

First, let me give you a virtual hug and a warm thank you for including Freelance Writing Dreams in this esteemed list of writing websites. I’m honored to the point of swooning. Seriously. *le swoon*

I regularly read numbers 1, 2, 4, 7, and 9, but didn’t even know about the others on your list. It looks like I’ve got some “playing” to do today. Fridays are the days I set aside for full bore social media engagement and a little commenting on blogs I discover here and there. See that? I just discovered Crazyegg and experienced the surprise blessing of finding that you (truly one of my blogging heroes) included my site in one of your posts. It’s a great day!

Thank you Sharon. I’m off to check out the great sites that are new to me, so I can add them to my regular reading list.

~Samantha

October 5, 2012 Reply

    Sharon Hurley Hall

    So glad you enjoyed the round-up, Samantha. As writers, it’s good to keep learning and these blogs, yours included, help us to do just that (should I get the smelling salts out?) :)

    October 8, 2012 Reply

James Chartrand – Men with Pens

Hey Sharon, that’s a great roundup of some really good blogs focused on writing better web copy. I like that you’ve chosen ones that focus on the business side of things – because that’s what content is all about… getting results!

October 5, 2012 Reply

    Sharon Hurley Hall

    Definitely, James, and there’s plenty of attention-getting advice on these blogs. I particularly like the ‘get off your butt and do something’ posts on your blog.

    October 8, 2012 Reply

Matt Ambrose

Hi Sharon,

Thanks very much for including The Copywriter’s Crucible in your list, and particularly among such stellar company. You might have noticed Crazy Egg getting a mention in my conversion post series, so hopefully I’ve sent some traffic your way as well.

Matt

October 5, 2012 Reply

Tim McAuley

I’m a fan of http://www.socialtriggers.com

He doesn’t update all that much, but when he does his advice is actionable and sensible.

October 5, 2012 Reply

    Sharon Hurley Hall

    I agree with that addition, Tim. I usually learn something from Derek Halpern.

    October 8, 2012 Reply

Cathy Miller

Wow. I’m humbled to be in such great company. Thank you, Sharon.

October 9, 2012 Reply

Cathy Miller

P.S. Thanks also for some great blogs to add to my feed. :-)

October 9, 2012 Reply

Heather Lloyd-Martin

Sharon-

Wow!

Like Samantha, I am swooning with happiness! Thank you so much for including the SEO Copywriting blog in your roundup! I’m glad that you appreciate the humor, too – a pinch of fun makes the posts much more fun to write (and read, too!)

Now where are those smelling salts…? :)

– Heather

October 9, 2012 Reply

    Sharon Hurley Hall

    Hi Heather, that post really tickled my funny bone – humor is definitely a help in getting your point across.

    October 10, 2012 Reply

Stacey

Hi Hurley: I stumbled across your blog in Google alerts, and I am SO glad I did. This is an excellent list you’ve put together. I’ve found 4 on your list that I was not aware of and have happily added them to my list of blogs to follow. Thank you.

Stacey

October 10, 2012 Reply


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