10 Beautiful Website Color Palettes That Increase Engagement

by 83 07/11/2012

Is the color scheme you’ve chosen for your website triggering a desired response?

Everyone has favorite colors they tend to gravitate towards when it comes to their work or otherwise, but the skilled designer understands the importance of evaluating a color scheme based on the meanings of the color in relation to the product/service being promoted.

Good color choices take careful planning and when done correctly can influence how a visitor interprets what they see as much as layout and typography.

In this article we’ll take a look at beautiful color schemes and how they are successful in getting a visitor engaged with your content.


1. Mea Cuppa

  • #191919
  • #DFE2DB
  • #FFF056

A neutral color scheme with a pop of color (yellow) has a very classy and elegant feel – appropriate for an upscale mobile cupcake bakery. A minimal color scheme can still create contrast and give a unique, impactful visual impression.


2. The Big Top

  • #C63D0F
  • #3B3738
  • #FDF3E7
  • #7E8F7C

Analogous color schemes are some of the easiest to create and can be adjusted by manipulating their tone, shade, and tint. In doing so you created contrast which draws the eye into the design more easily. The design is elevated further by a custom color scheme on the slide navigation which adds a striking twist to an otherwise subdued palette.


3. Tori’s Eye


  • #005A31
  • #A8CD1B
  • #CBE32D
  • #F3FAB6

In Tori’s eye we see the effects of a simple yet powerful color palette centered around shades of primary colors like green and blue. This monochromatic color scheme is easy to pull of as one shade of a color will almost always work with another shade of the same color. As a rule of thumb – use more shades of fewer hues.


4. Event Finds


  • #558C89
  • #74AFAD
  • #D9853B

You can see the effect of using tints of one hue on the website for Event Finds. Contrast is achieved through the use of a complimentary color, which in this case are orange call to actions.


5. Cheese Survival Kit

  • #2B2B2B
  • #DE1B1B
  • #F6F6F6
  • #E9E581

For many websites, the logo is designed first and the color scheme is dictated from there. This is evident on the Cheese Survival Kit website, which uses contrasting colors for an impactful visual impression. The yellow accent color serves as a call to action and is used sparingly as bright colors typically should. A splash of color here or there will draw the visitor in, but when used everywhere it loses its impact.


6. Nordic Ruby


  • #7D1935
  • #4A96AD
  • #F5F3EE

A neutral background works well against highly-saturated colors on the website for Nordic Ruby. Plum is used as a prominent color for the header, while a light blue serves as contrast in the form of call to actions and headings.


7. Lake Nona

  • #E44424
  • #67BCDB
  • #A2AB58

For a community that practices healthy, sustainable living a fresh, modern color palette is a suitable choice. This split complimentary color scheme adds just the right amount of interest to an otherwise white page.


8. Lemon Stand App

  • #404040
  • #6DBDD6
  • #B71427
  • #FFE658

This website features a triadic color scheme with blue being the primary color that is the foundation of the page and pops of yellow used in calls to action for contrast. Again, bright colors used sparingly have much more potential to elicit an action than those used frequently.


9. Mint.com

  • #585858
  • #118C4E
  • #C1E1A6
  • #FF9009

Mint.com is a website that put a lot of attention into their visual design in garnering the trust of its audience. The color palette is clean and fresh and the use of subtle gradients and shadows give the website that extra polish.  The green is soothing while the use of the complimentary orange makes calls to action stand out and inspire the desired action.


10. Odopod


  • #191919
  • #DF3D82

Pink is an underused background color but that doesn’t mean it can’t be used tastefully, such as on the Odopod website. When used non-conventionally, such as on a tech/design platform, the color has the ability to make your work stand out much more. Additionally, lesser used colors surprise the visitor and draw the eye.

Choosing the right color palette for your web design project takes time and skill as well as the knowledge of the particular product or service your marketing.

The best way to learn is to practice creating color schemes – whether in Photoshop or through free services such as Adobe Kuler. Create an inventory of palettes that strike your interest to draw from when the times arises.

What color schemes reasonate with you?


Stephanie Hamilton runs a small branding and web design studio where she helps clients market their company online. Visit By Stephanie and let's collaborate to tell your brand's story. Visit the blog for more helpful design and business resources.

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Amir @ Blue Mile Media

Nice post! Something about #5 really speaks out.

I love finding new color palettes to play around with and get new ideas. These are some great examples.


July 11, 2012 Reply

Reeta Luthra | Paradox of Reality

I’m experimenting with the colour scheme of my site and find myself looking for inspiration everywhere, even magazines and billboards.

Love the first one but not sure if it’s because of the cakes…

July 11, 2012 Reply


    Yeah, the cakes look tasty. 😀 Normally I would not try out a color palette like #1 for my own webpage because the colors are very simple but seeing the screenshot of the actual webpage gives me inspiration how the colors can be applied.
    To try out a color palette on my own webpage Colorizr.js (http://analog-nico.github.io/colorizr/) is a great help. The tool allows you to play with the colors and see how they actually turn out.

    September 22, 2014 Reply

      Kathryn Aragon

      Cool! Thanks for sharing the link, Nico. That’s very helpful.

      September 23, 2014 Reply

Jack Sparrow

So where is the data that proves that these color schemes increase engagement? Fail. This post doesn’t belong on Crazy Egg.

July 11, 2012 Reply


    I agree with Jack. These are really nice color schemes, but they are nice because they are balanced. It would be nice to investigate the direct influence of certain colors on for example conversion rates. Not everything that looks beautiful, is functional.

    September 9, 2012 Reply


      You are both making the mistake that numbers are more important than impression.

      Numbers are useful but massively unreliable for determining 1 aspect of a site. There are so many reasons why someone may stay on a site.

      What we can do is test how we feel. For sure if we feel good looking at these sites, so will others. That will lead them to engage with the site.

      Don’t let numbers and analytcs cloud the obvious.

      May 1, 2015 Reply

Victor @ Indian Bento

Good article on color schemes for websites. We recently redesigned our website (www.indianbento.com for the foodies out there), and chose a two-color white-and-pink scheme. I had read about complementary color schemes (didactic, tridactic) in a book called Slideology. I wonder what color scheme would elicit the emotions we look to highlight – Natural, Healthy, Vibrant, Modern.

July 11, 2012 Reply


Even, I’m looking to enhance the engagement on my site. The real problem is related post section which is not encouraging enough clicks. Although, I have followed minimal design with less distraction, I feel that I’m missing something vital to invite the clicks from the users :(.
It would be great if you can suggest something for me :)

September 7, 2012 Reply

    Russ Henneberry

    What is your Pageviews/Visit stat? What is your Avg Duration of Visit stat?

    September 7, 2012 Reply


      It is measly 1.35 pageviews/visits. Average duration is around 1.5 :(

      September 8, 2012 Reply

Visueel Advertising

Very interesting info, although colour schemes have to be chose also in relation with the brand, product or business.

November 23, 2012 Reply

Patrick Dinneen

could you tell me what colours work best for a photography website? I have heard dark surround.
My site is http://www.photoblog.ie

November 28, 2012 Reply


You might want to double check the first hex code on #7. Looks like it’s a repeat!

April 7, 2013 Reply

Ashley F

Great post Stephanie. I am also a huge fan of UI design, and the ways it can affect people. In fact, I just wrote something on that the other day, with s slightly different take.


Content is king, but there are so many other factors we need to consider, and color is high on that list.

April 15, 2013 Reply


nice examples.

April 17, 2013 Reply


Great design ideas!

May 4, 2013 Reply


Thanks for the inspiration! I also use http://colorschemedesigner.com for developing different color palettes.

July 16, 2013 Reply

Taylor Dean

great collection you here. i really love the first one!

July 17, 2013 Reply

ravi pal

your website is awsome and illustrations you give us are also good …..

July 27, 2013 Reply

Dhruv R Thaker

Nice information about different color schemes. Hope I will improve design of the sites.

July 31, 2013 Reply

Darren Foreman

Lake Nona is a good find but the Cheese Survival Kit is the winner. I need to use those colours.

Thanks for the inspirational post, as I find choosing colours for a website is almost as hard as choosing fonts.

August 4, 2013 Reply


Nice collection….

September 21, 2013 Reply


Expand your Color Palette to Engage Your Audience
Customer Engagement is not easy to achieve. Boring web content is
useless. Just like a new love, web content marketing enters through your
eyes, so the first impression is extremely important.

October 1, 2013 Reply


While I also love Cheese Survival Kits palette, yellow as a call to action color? Red is proven, among others to be powerful… yellow seems unbelievable. It would be cool if you actually talked more about conversion rates in relation to color – otherwise, this article is somewhat of a farce. I read it because the title implied that you will cover conversion, and, if anything you missed out on saying some important conversion tips throughout the descriptions. I like the article, am just saying I feel slightly tricked into reading.

January 5, 2014 Reply

    Kathryn Aragon

    I’m sorry you feel that way, Theresa. This article is pretty straightforward… No tricks here. I assure you, any gaps are from length constraints and nothing else.

    January 5, 2014 Reply


i need to know about color scheme?

January 15, 2014 Reply


Thank you so much for this article. I want to change the colors on my review site but I was not sure what colors to choose or what the colors mean. I especially liked that you put the color numbers that helped me quite a bit.

January 26, 2014 Reply


Thanks for sharing … Right Now I am Using For my new Website Design

April 12, 2014 Reply


    Krish, glad you found it helpful. Thanks for the feedback :)

    April 12, 2014 Reply

    Kathryn Aragon

    Great to hear it, Krish. Good luck!

    April 13, 2014 Reply


I like Pink but I am wary it might turn some guys away lol. Jason

April 25, 2014 Reply

    Kathryn Aragon

    True that. Jason, you’re smart to consider your audience. :)

    April 26, 2014 Reply


    Jason, there is never any harm in testing :)

    April 26, 2014 Reply


interesting article. I also found an article which helped me chose my color scheme. http://starscontest.com/blog/fathom-the-world-of-colorful-web-designing/

June 15, 2014 Reply

    Neil Patel

    Saira, glad you liked it. Thanks for the feedback :)

    June 15, 2014 Reply

james niko

Thanks for the color schemes , i think it will help me in my projects…but my opinion is if you don’t know how to use this pallets …where to put a certain color…your website wont look like you want…

August 5, 2014 Reply

    Neil Patel

    James, great point! It’s all about customizing to exact specifications :)

    August 5, 2014 Reply


I’ve tried all of these ideas, nice article :)

November 4, 2014 Reply


Good info, lots of food for thought. Considering changing my site colours.

November 24, 2014 Reply


Thanks for the wonderful compilation. I used mixed colors from a couple of themes to give a refreshing look to my website.

December 18, 2014 Reply


I now understand the importance of selecting the correct colour tones for my website. This has given me some ideas to explore for when I next update my site. Good info!

January 1, 2015 Reply

Abu bakar sediq

Thank’s…… Really nice….!

January 12, 2015 Reply

    Neil Patel

    Abu, glad you found it helpful. Thanks for the feedback.

    January 12, 2015 Reply


I was thinking of improving my blog’s appearance and found this. This is really helpful. I would like to know whether any specific palettes are good for technical and news blog.
– Thanks,
Emina Kepic

February 27, 2015 Reply

    Kathryn Aragon

    News and technical sites tend to be black and white, with one brand color, like red or blue.

    February 27, 2015 Reply

kataskevi istoselidon

Thanks for these great examples

March 28, 2015 Reply


Very good collection, thanks a lot..

April 4, 2015 Reply


Nice, thanks!

April 18, 2015 Reply


Good article! Any color palette ideas for custom leather and jewelry?

April 19, 2015 Reply

    Kathryn Aragon

    Thanks, Grace. For leather, I’d go with an earthy palette: browns, oranges, maybe some green. For jewelry, you could do anything–let your target market and your tag be your guide.

    April 20, 2015 Reply


very nice!

May 25, 2015 Reply

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