How To Design an Email Newsletter Template in 7 Simple Steps

by 26 04/06/2012

Email newsletters are more important than ever.

If you want to reach potential and existing customers, they’re a great way to spread the word about upcoming projects, company news, and other business-related information to a large audience.

In this tutorial I’ll walk you through how to create your own email newsletter template in Photoshop, taking into consideration common design patterns that prove to be effective.

After you have completed this design process, you will be ready to code and style this template.  Here’s a link to the post on coding an email newsletter.

The Final Product

Here’s an image of what the Email Newsletter we are going to be designing looks like.

1. Getting Started

As general practice, it’s best to design your newsletter with a fixed width instead of a fluid/liquid layout. This will prevent horizontal scroll bars as the result of not using the full width of the screen. Design your newsletter with a width of around 550-600px and make sure the important information is within the top 300-500px of height as this is the size of an average preview pane.

2. Setting up the Document in Photoshop

Open up Photoshop and create a new document with a width of 800px and a height of 1000px with a resolution of 72dpi. Be sure the color mode is RGB.

For the background I filled it with a light gray. I created a container 600px wide to house the main content. I chose to fill it with white and positioned it in the center of the document.

3. Allow the user to view the email in the browser of their choice

I added this command to the top of the newsletter in Myriad Pro 10pt. It’s important to give the viewer options in viewing your email as some of them might not download images from an email by default. To improve accessibility always include the option of viewing the email newsletter in their web browser.

 

4. Create the Email Newsletter Header

In this tutorial I’m creating the email newsletter, The Pet Digest, to compliment my new blog called The Pet Anthology. The goal is to keep interested readers up to date with the latest goings on through a weekly bundle delivered to subscribers. Since the branding has already been established, choosing fonts, color, and graphics should be simple.

The above image is the header of the blog. I’m going to retain the look and feel while making only slight modifications. I start by selecting and dragging the mascot over into the newsletter template. From there I grab the name and slogan and drag them onto the new document as well. With some minor revisions to the text, the newsletter looks like this:

pet newsletter design

The fonts I used were: Slab Tall X for ‘Pet Digest’, Champagne & Limousines for ‘Our Weekly Bundle’, and Learning Curve for ‘the.’

 

 5. Create the main part of the newsletter

Start by creating another rectangle 600px wide under the header and extend it close to the bottom of the page.

I then gather the content that will be featured on the coming weeks newsletter. Again, using the design attributes already laid out on The Pet Anthology, I create the heading using Museo Sans, drag and drop in the main image as well as copy and paste the article text. A dotted border placed underneath will separate each article field.

I then duplicate the first entry twice and move them down to fill out the rest of the spots for this newsletter. I’ll place the new content in the duplicated spots shortly.

Using guides, I insert the remaining two entries and erase the duplicated content.

6. Add Social Links

I want to include an area for social network and RSS icons, as well as the ability to let the subscriber share the newsletter with friends. I start by creating a rectangle 252px and include text to instruct the subscriber to follow us. I use these Social Network icons, changing the colors around to reflect my branding. Keeping in mind usability of e-newsletters I decide to keep things simple.

I then duplicate the rectangle and place it to the right, including the ‘Share this with you friends’ text in Museo on top.

7. Include a Footer

To wrap things up, I create the footer which will allow you to get in contact with me and a link allowing you to unsubscribe from the newsletter. Every newsletter needs to have a link or a button to allow the reader to freely unsubscribe from the newsletter should they choose to.

 

 Conclusion

That’s it! Hopefully this tutorial gave you a good idea of how to create a functional email newsletter. Let me know if you have any comments or questions about the design process!

Once again, here’s a link to the post on coding an email newsletter.

About 

Stephanie Hamilton is the Owner/Creative Director of Atticus Pet Design Studio and a freelance Web/UI Designer. Holding a BFA in Graphic Design, she has several years experience helping businesses reach their full potential through strategic branding and good design. Follow her on facebook and twitter.

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26 COMMENTS

Fiona

Great, easy to follow tutorial – it would be good to have a follow-up tutorial for turning it into an html newsletter.

April 7, 2012 Reply

    Stephanie

    Thanks for reading Fiona! Stay tuned for the second half of this post!

    April 10, 2012 Reply

Boost Inspiration

Very nice and to the point.

April 9, 2012 Reply

herve

This tutorial if helpful from a graphic approach misses technical informations about how to properly code and style newsletter.
I understand that this was not the topic of the article but it gives the illusion to novices (or even worse to clients!) that this is all you need to do to create a newsletter.
To my mind the difficulty of doing a proper newsletter doesn’t really come from the graphic part but from the coding part which is very specific in the case of newsletter emails.

April 9, 2012 Reply

    Russ Henneberry

    @Herve, good point! I will update the post to reflect this reality. Thanks for the feedback!

    April 9, 2012 Reply

    Stephanie

    Hi Herve, My intention was for this to be a two part series. The coding aspect will be covered in the second edition.

    April 10, 2012 Reply

      Panel

      I’m quite curious about the other part.

      It’s not easy code e-mail newsletter.
      Every mailer or online mailer shows emails differently.

      April 14, 2012 Reply

      Flo

      Really nice tutorial, but i’m also searching for the coding aspect…. when will you release the second edition? Looking forward to it :)

      April 19, 2012 Reply

Anastasia

With all due respect, it’s quite difficult to take seriously a design advise from a website which uses h1 tag for subheads and #bbb for comment styling.

April 10, 2012 Reply

    Russ Henneberry

    @Anastasia — Touche! However, the subheadings on this blog are h2′s. I will darken up the comment styling. Thanks for pointing this out!

    April 10, 2012 Reply

Anastasia

Not for the sake of argument at all, just wondering now – why does my firebug says it is h1 – https://lh5.googleusercontent.com/-uiH1vp6MQ2U/T4VZ-A_zR-I/AAAAAAAAIEg/bHm91NSDNs8/s763/subh1.jpg? Anyway, your headline and subheads are the same size 36px. I find it extremely difficult to read. Probably because my brain was brought up on magazine articles where correlations between main title, subhead and body text sizes usually have a bulletproof readability…

April 11, 2012 Reply

Anastasia

/really need to read my own comments before sending them out. Sorry about all the mistakes.

April 11, 2012 Reply

sachinbatwal

Thanks for your information. :)

October 11, 2012 Reply

    Russ Henneberry

    You are welcome — hope it helped you develop an awesome email newsletter template!

    October 11, 2012 Reply

jkcool

Plz I rili don’t knw how 2 create links with photoshop for an email newsletter…want 2 design one soon..need some clarity..thanks

January 27, 2013 Reply

Allyson Steffey

Good tutorial. I would love to see your steps or things for making a good email newsletter. But I have noticed that people don’t care about compatibility of email newsletter. One thing I want to say that browser compatibility is the most important things for any email newsletter template. Because as you know, nowadays, technology has developed, people are using email newsletter from different devices as well as different browsers. So if your email newsletter would be compatible for browsers, then you will get more conversions for your business.

February 12, 2013 Reply

Saiful Islam

Dear mam, its ok, i’m clear but how i can use it any email client or software can you please write about it?

April 26, 2013 Reply

Mahendra

Very nice step by step tutorial .. really help me designing my first newsletter… thanks a lot.. for such a great tutorial…

June 22, 2013 Reply

Joe

Nice tips!

March 18, 2014 Reply

Spark Email Design

Good tutorial, It really helps experienced as well as freshers or new email template designer. Apprize your effort for drafting this blog.

May 21, 2014 Reply

    neil

    Glad we could help. Thanks for the feedback :)

    May 21, 2014 Reply

ravi

It was really impressive.I would also recommend a worthy feature wherein you can send bulk emails with ‘schedule time’ option.
indusemail.com

July 29, 2014 Reply


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